Targetplay – a new division of Targetspot dedicated to gaming – today announces a new representation partnership with Gadsme – a global premium in-game monetisation platform adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios.
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale either via programmatic or direct placements.
Guillaume Monteaux, CEO of Gadsme “We are focused on delivering best in class non-intrusive monetization solutions to our gaming community. The buzz around in-game audio advertising has been growing for the past 2 years and we were impressed with Targetplay’s proposition, tech stack and commercial team to deliver quality audio demand. Our elegant and unique audio format – jointly developed with Targetplay – is designed to maximise audio KPI’s and minimise user disruption. It will be available to our developer partners via a simple SDK update”.
Adam Pattison, Global Head of Targetplay “Targetspot were an early adopter in this field in 2020, and since then we’ve been refining our strategy starting with the launch of the dedicated Targetplay division. We have been hugely impressed by the Gadsme audio proposition and their distinct and innovative approach to developing a truly engaging ad-unit at scale. Our advertising partners have been experimenting with in-game audio, and our partnership with Gadsme gives them access to some of the most premium inventory in the market today – both programmatic and direct”.