Our mission is to build upon, grow and create new opportunities in a new market for digital audio advertising. To introduce new performance metrics and outcome expectations to the world of audio advertising, while improving the advertising experience for consumers of gaming content.
Targetplay is the new Gaming, In-App, and Innovation division within Targetspot.
It is dedicated to bringing Audio Advertising to the Gaming and In-App ecosystem while testing and enabling new immersive environments and ad-formats within Audio Advertising.
The Gaming & In-App ecosystem provides a new and dynamic advertising environment for Targetspots’ large global roster of brands while delivering incremental advertising revenues to our technology and developer partners.
Targetplay will also form the innovation arm within Targetspot, which will allow:
experimenting more broadly with new high-performance advertising formats
encouraging advertisers who have had limited or no audio strategy to experiment, test, and learn.
provide both broader product and consultative support to the Targetspot Multi-Dimensional Audio product offering
The main goal of Targetplay is to open up new publisher and advertiser opportunities within the Gaming and In-App ecosystem. Deliver incremental revenues and audiences via innovative publisher environments and audio advertising formats.
