Super localized campaigns at Zip code level, ideal for per-store campaigns
Campaign across all the dimensions of digital audio and in complement with FM radio
The Strategy
& Context
Objective
A fashion retailer is opening a new store and wants to drive traffic thanks to a special promotion.
Targeting
Demographic and Geographic: women between the ages of 25 and 55 within a 30 km radius of the new store’s location.
The campaign
Campaign across all the dimensions of digital audio inventory (podcast, music streaming, web radios, mobile games) allows offering a strong reach for a local campaign.
The campaign was run at the same time as FM radio, which can only do regional targeting.
30 seconds audio creative with a companion banner, promoting a special offer for the store opening.
The results
97.1%
LTR
1.5%
CTR on companion banner
