Targetspot provides its digital audio advertising expertise to assist Warner Music France with the release of the latest studio recording of the French artist Renaud: “Métèque”. A series of three podcasts devoted to the iconic French singer is now available on all platforms. Each episode is about the songs he would have loved to write, within musical excerpts and memories.
This series will immerse listeners into the poetic universe of one of France’s favorite artists and will result in a 360° digital deployment.
Targetspot’s mediatization’s disposal
A 2 week-campaign to reach the widest target possible
Apple Podcast, Google podcast, Deezer, Spotify, Podcast Addict… the series is now available on all platforms. To generate as many plays as possible, Targetspot broadcasts preroll ads and companion banners in Radio France podcasts and on France Inter’s website, and on many webradios among a targeted audience of music lovers. A lot of posts on social media will complete this media plan.
Direction, production, mediatization: a turnkey solution impulse by Targetspot’s expertise
This project is no coincidence for WMF. As a true pioneer in its field, the AdTech company Targetspot has brought its expertise and turnkey solutions. Targetspot has coordinated the whole mission with experts.
From the strategic and editorial support to the podcast delivery, until the production coordination and delivery, Targetspot has managed to finalize the project for the launch of its latest release “Métèque”.
“Today, creating innovative content, such as this immersive podcast, is truly essential to surprise the fans and widen our targets. Our strategy is to relate the audience to mediatization at the very beginning of the production project so that it maximizes our chance of success. That is the reason why we called Targetspot’s digital audio experts”. Suzy Guinot, Responsable Paid Media Warner Music France.
The French producer Mélanie Hong was in charge of designing, directing, and producing the podcast.
“This format allows harnessing the power of the intimacy of the podcast experience. Telling the story of this release through the artist’s confidence is like addressing a ‘bonus’ and communicating differently, both authentically and efficiently. To achieve this ambitious project for WMF, Targetspot has effectively coordinated their advertising plans with the production handled by Bonjour Podcast.” Mélanie Hong, founder of Bonjour Podcast.
