Audio-based media has grown tremendously over the past decade as content and technology – streaming, podcasting, smartphones, smart speakers, etc. – have created renewed interest in the power of sound.  Yet, audio still gets a disproportionately low percentage of ad spend compared to usage.

Digital audio has been experiencing quite a spectacular boom in recent years; our passion for it has been confirmed during lockdown, and is still going strong. Who is listening to digital audio, how are they listening, and what are the opportunities for brands? You can find a compilation of recent figures in our infographic.

Open letter from Erik Portier, Chief Revenue Officer of Targetspot. These are historic, tragic and sometimes frightening times, moments that Targetspot has chosen to face with serenity and humility. Let's be clear. Never before has such a large part of the population been confined for an indeterminate period of time.

Podcasts have become something of a cultural touchstone and a new subject to bring up at the “water-cooler” alongside weekend activities and the latest episode of your favorite TV show.  Titles like Serial, This American Life, and the Joe Rogan Experience have catapulted the medium into the mainstream, and new and exciting creators continue to delight listeners with each episode.