Digital audio is now embedding itself everywhere, including in text content and newspapers, where it converts readers into listeners. This is a new opportunity to monetize content in an environment where listeners are receptive and engaged.

Digital audio has been experiencing quite a spectacular boom in recent years; our passion for it has been confirmed during lockdown, and is still going strong. Who is listening to digital audio, how are they listening, and what are the opportunities for brands? You can find a compilation of recent figures in our infographic.

The penetration rate of digital audio in people's daily lives has increased in recent months with the advent of lockdown. It opens up new growth prospects for advertisers. How do you position yourself in this buoyant and profitable niche?

In the field of mobile video games, audio is the new advertising format that gives brands the opportunity to reach a potential audience of nearly 2.6 billion people worldwide. How can you benefit from this?

Dead Eyes, Home Cooking, Meet Me at the Museum, Business Wars: all over the world, the podcast market is coming into its own with growing audience ratings.  This is a boon for brands, which now have a unique affinity communication channel where the podcast host can play a key role for advertisers.