The tipping point between traditional media (radio, TV, print) and digital media has long since passed. And quite logically, the gap is widening a little more each year.

The decline in the number of FM radios in North American homes is not the end of the line for editors and advertisers. The health crisis we are going through proves that connected speakers have become the leading radio receiver of the moment (source: Katz Digital). The story of a formidable ascent.

Digital audio advertising is one of the major trends for 2021. Lockdowns were clearly conducive to an increase in listening to digital audio. There is plentiful data to attest to this and brands are picking up on it. It's time to look at the key performance indicators available.