The dynamics of digital audio and the growth of audio ads are opening up new perspectives for advertising formats, for both advertisers and content publishers. What are these media and how do you deliver the optimal message?

Podcasting is already massively popular in the marketing mix and is an incredible opportunity to reach a targeted audience in a contextualised setting. Advertisers have a number of ways of getting involved.

Stopping communication is not an option in the face of the health crisis. So brands and purchasing decision-makers are reinventing themselves and changing their approach. More power to those who can catch the spirit of the times by delivering meaningful messages on powerful media. What about digital audio?

It was a well-kept secret. Launched on 21 April, Sonos Radio brings the speaker manufacturer into the era of content. Let’s take a look at this amazing story, which started in California almost 20 years ago, and the role of Targetspot in this radical development.

Open letter from Erik Portier, Chief Revenue Officer of Targetspot. These are historic, tragic and sometimes frightening times, moments that Targetspot has chosen to face with serenity and humility. Let's be clear. Never before has such a large part of the population been confined for an indeterminate period of time.