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About Digital Audio

How 5G will profoundly transform digital audio
10 February 2021
5G technology will propel all connected devices into the era of broadband connectivity. The benefits for digital audio are revolutionary - for radio, podcasting and advertisers alike.  
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Video Validates The Audio Star
3 February 2021
Audio-based media has grown tremendously over the past decade as content and technology – streaming, podcasting, smartphones, smart speakers, etc. – have created renewed interest in the power of sound.  Yet, audio still gets a disproportionately low percentage of ad spend compared to usage.
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Brand awareness and digital audio – lessons from the “La Salle de Sport with Reebok” campaign (France)
19 January 2021
For its 2020 relaunch, La Salle de Sport with Reebok, located in the heart of Paris, opted for a cross-disciplinary digital audio campaign, supported by a number of targeted influencers. It was an extremely successful brand awareness strategy that could inspire numerous brands to take advantage of the unprecedented benefits of digital audio in terms of brand awareness.
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What are the KPIs for digital audio in 2021?
13 January 2021
Digital audio advertising is one of the major trends for 2021. Lockdowns were clearly conducive to an increase in listening to digital audio. There is plentiful data to attest to this and brands are picking up on it. It's time to look at the key performance indicators available.
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What are the KPIs for digital audio in 2020?
Digital audio in 2020: infographic
5 January 2021
Digital audio has been experiencing quite a spectacular boom in recent years; our passion for it has been confirmed during lockdown, and is still going strong. Who is listening to digital audio, how are they listening, and what are the opportunities for brands? You can find a compilation of recent figures in our infographic.
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