Have connected speakers become the new home radio and music receiver? What are the key trends for advertisers and publishers?

The latest technological innovations in the digital audio world are allowing brands and agencies to diversify their advertising investment by taking advantage of new formats beyond radio and podcasting. Audio in video, text-to-speech and mobile games are already showing potential for exploitation. Here’s why.

A panel discussion on innovation in audio was organised by the IAB last September as part of their Audio Week. Adam Pattison, UK Country Manager for Targetspot, gives us his thoughts and conclusions.

Digital audio is a media that people consume naturally on the move: some people run or play sport plugged into their playlist. Others relax listening to a podcast in the car or on public transport. Common thread? Captive immersion of the listener. A golden opportunity for advertisers.

Digital audio advertising in video games is still not well known. However, in just two years, it has become one of the key ways to access young audiences reputed to be difficult to reach. We asked an expert in the field to explain the phenomenon and its opportunities.