The decline in the number of FM radios in North American homes is not the end of the line for editors and advertisers. The health crisis we are going through proves that connected speakers have become the leading radio receiver of the moment (source: Katz Digital). The story of a formidable ascent.

Digital audio is now embedding itself everywhere, including in text content and newspapers, where it converts readers into listeners. This is a new opportunity to monetize content in an environment where listeners are receptive and engaged.

5G technology will propel all connected devices into the era of broadband connectivity. The benefits for digital audio are revolutionary - for radio, podcasting and advertisers alike.  

Audio-based media has grown tremendously over the past decade as content and technology – streaming, podcasting, smartphones, smart speakers, etc. – have created renewed interest in the power of sound.  Yet, audio still gets a disproportionately low percentage of ad spend compared to usage.

For its 2020 relaunch, La Salle de Sport with Reebok, located in the heart of Paris, opted for a cross-disciplinary digital audio campaign, supported by a number of targeted influencers. It was an extremely successful brand awareness strategy that could inspire numerous brands to take advantage of the unprecedented benefits of digital audio in terms of brand awareness.