Host read ads are not the only way to do podcast advertising
Many advertisers aim to capitalize on the growing popularity of podcasts and the “host read” format, in particular, is very popular. But host-read ads are not the only way to do podcast advertising. Victor Leygues, Global Marketing Director at Targetspot, explains it to you in less than 3 minutes.
Answer a few questions to determine whether you should conduct host-read or announcer-read campaigns.