Online, in-app gaming is an estimated 65bn dollar industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now devoted to the medium since the Covid-19 crisis. Yet in-app advertising, which forms a significant portion of this revenue, has always posed a challenge for both publisher and advertiser, where traditional video and display advertising can be disruptive to the gaming experience. This can sometimes have a negative impact on both the developer (with users leaving the game) and the advertiser, where a disruptive format can potentially alienate the consumer and cause some negative feeling toward the brand.
AudioMob and Targetspot provide a solution to this problem and are delighted to announce their partnership across North American, UK and continental European markets. AudioMob technology allows for the seamless and elegant implementation of rewarded audio advertising within the gaming environment. This allows for an audio advert to play while the user is playing the game, thus enabling brand messaging and advertising that compliments the user experience rather than disrupting the flow. This format, when aligned with the Targetspot suite of propriety targeting and programmatic advertising technology and their experience as a world leader in the digital audio space, plays perfectly to the strengths of both audio advertising and the gaming experience, where highly engaged and relevant audiences can be reached in a way that maximises the message to the consumer while not detracting from the strengths of the medium.
“This is an extremely exciting development within the audio advertising industry.” Says Adam Pattison, MD of Targetspot UK. “Audio content and advertising is at its best when it acts as a complimentary experience to the consumer as they go about their day, whether that be during work or play time. This format falls firmly within that category and I cannot wait to see how brands embrace the medium and the new creative opportunities it provides.”
“Rewarded audio advertising is an 18bn dollar opportunity in the US alone, and we are thrilled to be working together with Targetspot to tap into this audience and provide quality and non-intrusive ads, that serves everyone from advertiser to end user. “ – Christian Facey, CEO & founder of AudioMob