Why digital audio?

Follow your audience!

Digital audio is exploding, more listeners are listening for longer and discovering new content every day, on a multitude of devices in all possible situations – and it is only the beginning.

Digital Audio represents a unique advertising opportunity to reach a wide, captive and engaged audience. Be where your clients are!

• Digital audio
  is BIGEach month, 47% of Internet users in the world listen to online radio, 39% consume podcasts and 70% use music streaming services, and those numbers are growing.*
• Digital audio is
  always onPeople can listen anywhere, while doing anything, and across many devices. Even during off-screen time.
• Digital audio is
  personalThe immersive listening experience creates strong engagement and responsiveness.
• Digital audio is
  intelligentData on the users help you target the right people at the right time… it increases your return on ad-spend and measures direct results.
• Digital audio is
  an ad-block free zoneThe listener accepts the tradeoff between wanted content and ads. The average listen through rate is 98%.
• Digital audio is
  brand safe. You select your ad’s context and channels.
  You also benefit from full transparency on traffic and insertion destination.

* Digital 2019: Q3 Digital Global Statshot – We Are Social & Hootsuite.

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