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  • Why digital audio?
  • The Audience
  • Targeting
  • Digital Audio Formats
  • Podcasts for advertisers
  • Measurement

Why digital audio?

Follow your audience!

Digital audio is exploding, more listeners are listening for longer and discovering new content every day, on a multitude of devices in all possible situations – and it is only the beginning.

Digital Audio represents a unique advertising opportunity to reach a wide, captive and engaged audience. Be where your clients are!

  • Digital audio
    is BIG
    Each month, 47% of Internet users in the world listen to online radio, 40% consume podcasts and 69% use music streaming services, and those numbers are growing.*
  • Digital audio is
    always on
    People can listen anywhere, while doing anything, and across many devices. Even during off-screen time.
  • Digital audio is
    personal
    The immersive listening experience creates strong engagement and responsiveness.
  • Digital audio is
    intelligent
    Data on the users help you target the right people at the right time… it increases your return on ad-spend and measures direct results.
  • Digital audio is
    an ad-block free zone
    The listener accepts the tradeoff between wanted content and ads. The average listen through rate is 98%.
  • Digital audio is
    brand safe
    You select your ad’s context and channels.
    You also benefit from full transparency on traffic and insertion destination.

* Digital 2019: Q4 Digital Global Statshot – We Are Social & Hootsuite.

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Targetspot

In this audio first world, Targetspot is here to help you cast, sell and play all existing and emerging digital audio assets. So why not start by telling us your audio story?

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