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Podcasts

Podcasts: what are the opportunities for advertisers?
22 April 2022
Podcasting is already massively popular in the marketing mix and is an incredible opportunity to reach a targeted audience in a contextualized setting. Advertisers have a number of ways of getting involved.
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How to sponsor a podcast: best practices
20 April 2022
"How Did This Get Made", "Dead Eyes", "Popcast", "Consider This", "On the Media": all over the world, the podcast market is growing and audience successes are multiplying. This is a boon for brands, which now have a unique affinity communication channel, where the podcast host can play a key role for advertisers.
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How to sponsor a podcast: best practices
What are the KPIs for digital audio in 2022?
1 February 2022
Digital audio advertising continues to be a strong trend in the digital marketing industry. The growth of digital audio listening has not abated. There is an abundance of data, and brands are finding their way through it. Let’s take a moment to look at the major market trends and the available KPIs.
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What are the KPIs for digital audio in 2022?
Why Podcast advertising has a higher effectiveness
8 January 2022
After a decade of audience growth, podcasts remain a relatively untapped medium for advertisers. They offer a huge potential for brands to reach diverse audiences - who are often maxed out on visual inputs - in personalized and engaging ways.  They have proven to be one of the most effective advertising media.
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Podcast advertising has a higher effectiveness
Why advertisers should be looking into podcasts
9 May 2021
By investing in the native podcast market, brands can now reach large but perfectly targeted, highly qualified and, above all, engaged audiences - all while maintaining control over the media that is conveying their image. Let’s take a look.
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Why advertisers should be looking into podcasts
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Targetspot

Targetspot is a global Adtech company pioneer in digital audio marketing solutions to connect brands to their audience through a premium portfolio of publishers across all dimensions of digital audio.

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