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About Digital Audio

Attribution modeling – how to understand your customers’ digital buyer journey
15 February 2022
Attribution modeling allows advertisers to analyze and assign credit to marketing touchpoints. But what if there were many digital touchpoints and many different devices?
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What are the KPIs for digital audio in 2022?
1 February 2022
Digital audio advertising continues to be a strong trend in the digital marketing industry. The growth of digital audio listening has not abated. There is an abundance of data, and brands are finding their way through it. Let’s take a moment to look at the major market trends and the available KPIs.
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What are the KPIs for digital audio in 2022?
Buying Programmatic Audio – Definitions and Best Practices
12 January 2022
The growth of digital audio represents a historic opportunity for advertisers to benefit from the same advantages with programmatic audio that they already enjoy in other media.
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Why Podcast advertising has a higher effectiveness
8 January 2022
After a decade of audience growth, podcasts remain a relatively untapped medium for advertisers. They offer a huge potential for brands to reach diverse audiences - who are often maxed out on visual inputs - in personalized and engaging ways.  They have proven to be one of the most effective advertising media.
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Podcast advertising has a higher effectiveness
The SMB Opportunity to Tap Into Digital Audio
6 January 2022
Low awareness usually indicates a sales or marketing issue, depending on what exactly it is that has low awareness. However, in the case of why local advertisers aren’t buying more digital audio, low awareness is due more to an execution issue rather than sales or marketing.
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