By investing in the native podcast market, brands can now reach large but perfectly targeted, highly qualified and, above all, engaged audiences - all while maintaining control over the media that is conveying their image. Let’s take a look.

57% of Americans, or 162 million people, have already listened to a podcast, a proportion that is up to two percent over the previous year and 17 percent over the last five years.

In the field of mobile video games, audio is the new advertising format that gives brands the opportunity to reach a potential audience of nearly 2.6 billion people worldwide. How can you benefit from this?