A panel discussion on innovation in audio was organised by the IAB last September as part of their Audio Week. Adam Pattison, UK Country Manager for Targetspot, gives us his thoughts and conclusions.

Digital audio is a media that people consume naturally on the move: some people run or play sport plugged into their playlist. Others relax listening to a podcast in the car or on public transport. Common thread? Captive immersion of the listener. A golden opportunity for advertisers.

Digital audio consumption has experienced phenomenal growth in recent years, both in volume and duration of listening. For advertisers, the audio world represents a historic opportunity, that traditional radio was never able to guarantee, to reach a perfectly identified audience. There are numerous advantages.

Digital audio advertising in video games is still not well known. However, in just two years, it has become one of the key ways to access young audiences reputed to be difficult to reach. We asked an expert in the field to explain the phenomenon and its opportunities.

2020 was a record year for the video game industry: on mobile devices, computers and consoles. The industry proved its resilience throughout the pandemic, and it doesn’t appear cooling off now, in the new normal. Market and player analysis.