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About Digital Audio

Audio Advertising in Video… Wait, What?!
6 July 2022
Imagine someone who is cooking dinner while listening to a concert or podcast on YouTube – an instance where a video channel is consumed through ears, not eyes. Compellingly, 79% of consumed audio occurs when people are engaged in activities where visual media won’t reach them (IAB). This human behavior of accompanying activities with audio backdrops from video streaming platforms introduces a completely new audience that may otherwise remain untapped. For brands, that means there’s an opportunity to increase reach, awareness, and engagement.
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Audio In Video FAQ
10 advantages of digital audio advertising today
30 April 2022
Digital audio consumption has experienced phenomenal growth in recent years, both in volume and duration of listening. For advertisers, the audio world represents a historic opportunity to reach a perfectly identified audience. There are numerous advantages.
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Podcasts: what are the opportunities for advertisers?
22 April 2022
Podcasting is already massively popular in the marketing mix and is an incredible opportunity to reach a targeted audience in a contextualized setting. Advertisers have a number of ways of getting involved.
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How to sponsor a podcast: best practices
20 April 2022
"How Did This Get Made", "Dead Eyes", "Popcast", "Consider This", "On the Media": all over the world, the podcast market is growing and audience successes are multiplying. This is a boon for brands, which now have a unique affinity communication channel, where the podcast host can play a key role for advertisers.
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How to sponsor a podcast: best practices
Why buy programmatic-style audio commercials?
31 March 2022
The growth of digital audio has already been spectacular. It has increased with the rise of teleworking.
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Targetspot is a global Adtech company pioneer in digital audio marketing solutions to connect brands to their audience through a premium portfolio of publishers across all dimensions of digital audio.

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