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About Digital Audio

Podcasts: what are the opportunities for advertisers?
22 April 2022
Podcasting is already massively popular in the marketing mix and is an incredible opportunity to reach a targeted audience in a contextualized setting. Advertisers have a number of ways of getting involved.
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How to sponsor a podcast: best practices
20 April 2022
"How Did This Get Made", "Dead Eyes", "Popcast", "Consider This", "On the Media": all over the world, the podcast market is growing and audience successes are multiplying. This is a boon for brands, which now have a unique affinity communication channel, where the podcast host can play a key role for advertisers.
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How to sponsor a podcast: best practices
Why buy programmatic-style audio commercials?
31 March 2022
The growth of digital audio has already been spectacular. It has increased with the rise of teleworking.
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Attribution modeling – how to understand your customers’ digital buyer journey
15 February 2022
Attribution modeling allows advertisers to analyze and assign credit to marketing touchpoints. But what if there were many digital touchpoints and many different devices?
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What are the KPIs for digital audio in 2022?
1 February 2022
Digital audio advertising continues to be a strong trend in the digital marketing industry. The growth of digital audio listening has not abated. There is an abundance of data, and brands are finding their way through it. Let’s take a moment to look at the major market trends and the available KPIs.
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What are the KPIs for digital audio in 2022?
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Targetspot

Targetspot, part of AudioValley, is a global Adtech company, pioneer in digital audio marketing solutions to connect brands to their audience through a premium portfolio of publishers across all dimensions of digital audio.

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