The tipping point between traditional media (radio, TV, print) and digital media has long since passed. And quite logically, the gap is widening a little more each year.
This is one of the conclusions of the emarketer study released early 2021.
What about digital audio in particular? The survey indicates that the time spent by Americans over the age of 18 consuming digital audio has increased by 8.3% in 2020 (or 1h29 per day) and that it should increase further, by 4.8% in 2021 and 3.6% in 2022 to reach a daily consumption of 1h37.
Do you want to know how to start with digital audio advertising? Let’s talk about it!
In this audio first world, Targetspot is here to help you cast, sell and play all existing and emerging digital audio assets. So why not start by telling us your audio story?
Would you like to join our teams? Consult our job offers.
Send your CV to email@example.com
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