Digital audio has been experiencing quite a spectacular boom in recent years; our passion for it has been confirmed during lockdown, and is still going strong. Who is listening to digital audio, how are they listening, and what are the opportunities for brands? You can find a compilation of recent figures in our infographic.
Conclusion
The digital transformation has shaken up the traditional codes of linear radio. Next year, as we can see, the US$1 billion mark will be crossed in terms of advertising investment in the podcast format, almost fifteen years after its creation. Digital audio represents a unique advertising opportunity for reaching a large, captive and engaged audience. A multitude of solutions are available to advertisers.
