Targetspot appoints Alexandre Vekhoff as new SVP Business Development to develop and execute its global expansion strategy
Today, Targetspot appoints Alexandre Vekhoff as the new SVP Business Development to lead its global business development team in countries in which Targetspot is present (Belgium, France, Germany, Spain, The Netherlands, US & Canada). Under the direction of Erik Portier, Chief Revenue Officer, he will assist publishers in developing their digital audio strategies and their global revenues.
“We are delighted to have Alexandre on board. His in-depth knowledge of the audio sector as well as his valuable experience, will allow us to foster our expansion and reinforce our position where we operate. We often say to publishers that without a digital strategy, they don’t have a future strategy. Alexandre will provide guidance to our partners in that matter and facilitate their local and international development,” states Erik Portier – Chief Revenue Officer.
Alexandre Vekhoff, 42 years old, graduated in Engineering from ISEN (Higher Institute for Micro-Electronics and Digital Training) and holds a Master of Sciences (Lille University). He has more than 15 years of digital media experience working for groups like Lagardère Active Radio International – first as Chief Digital Officer then as Deputy Director in charge of Digital Activities and Contents – or RTL NET (Digital branch of the radios’ subdivision RTL, RTL2 and FUNRADIO) where he was in charge of business development.
“Digital audio is a booming market: streaming platforms, web radio’s development, podcasts, smart speakers, connected cars and so on… I am very enthusiastic to join such a visionary and experienced player at this time” states Alexandre Vekhoff.”Targetspot’s recent high-reaching developments, both from a technological and a business point of view, are very impressive and I can’t wait to be part of it”.
Targetspot, part of AudioValley, is a global Adtech company, pioneer in digital audio marketing solutions to connect brands to their audience through a premium portfolio of publishers across all dimensions of digital audio.
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