{"id":7406,"date":"2023-02-09T15:31:09","date_gmt":"2023-02-09T14:31:09","guid":{"rendered":"https:\/\/www.targetspot.com\/?p=7406"},"modified":"2023-02-27T14:38:18","modified_gmt":"2023-02-27T13:38:18","slug":"campagnes-publicitaires-audio-digitales-inspirantes","status":"publish","type":"post","link":"https:\/\/www.targetspot.com\/fr\/blog\/campagnes-publicitaires-audio-digitales-inspirantes\/","title":{"rendered":"Des campagnes publicitaires audio digitales inspirantes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les campagnes audio digitales offrent couverture et attention. C&rsquo;est sans aucun doute un excellent moyen de faire de la publicit\u00e9 ! Mais comment les annonceurs utilisent-ils l&rsquo;audio digital dans leurs plans de communication ? <\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Il existe trois fa\u00e7ons d&rsquo;activer l&rsquo;audio digital :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les campagnes combin\u00e9es avec des publicit\u00e9s radio FM<\/strong>, avec l&rsquo;exemple d&rsquo;une campagne hyperlocale pour Kiabi. <\/li>\n\n\n\n<li><strong>Les campagnes uniquement en audio online<\/strong> (pas de radio), avec les exemples de Livi, qui touche un public ayant des habitudes d&rsquo;utilisation du num\u00e9rique, et de Zazume, qui utilise le cliblage g\u00e9ographique et sans cookies.<\/li>\n\n\n\n<li>Des projets sp\u00e9ciaux comme eBay et les publicit\u00e9s audio dans les jeux mobiles ou <a href=\"https:\/\/www.targetspot.com\/fr\/blog\/podcast-renaud\/\" data-type=\"URL\" data-id=\"https:\/\/www.targetspot.com\/fr\/blog\/podcast-renaud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warner Music France avec des podcasts de marque pour atteindre une audience plus jeune.<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Victor Leygues vous pr\u00e9sente des campagnes audio digitales inspirantes  <\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Des campagnes publicitaires audio digitales inspirantes\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/CaYzrATZOhg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes audio digitales offrent couverture et attention. C&rsquo;est sans aucun doute un excellent moyen de faire de la publicit\u00e9 ! Mais comment les annonceurs utilisent-ils l&rsquo;audio digital dans leurs plans de communication ?<\/p>\n","protected":false},"author":2,"featured_media":7407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[88,168],"tags":[191,196,208],"class_list":["post-7406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-webinar-fr","tag-insights-fr","tag-mobile-gaming-fr","tag-podcasts-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/posts\/7406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/comments?post=7406"}],"version-history":[{"count":0,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/posts\/7406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/media\/7407"}],"wp:attachment":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/media?parent=7406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/categories?post=7406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/tags?post=7406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}