{"id":1930,"date":"2021-01-05T16:37:00","date_gmt":"2021-01-05T15:37:00","guid":{"rendered":"https:\/\/www.targetspot.com\/laudio-digital-en-2020-infographie\/"},"modified":"2022-11-17T13:11:01","modified_gmt":"2022-11-17T12:11:01","slug":"laudio-digital-en-2020-infographie","status":"publish","type":"post","link":"https:\/\/www.targetspot.com\/fr\/blog\/laudio-digital-en-2020-infographie\/","title":{"rendered":"L\u2019audio digital en 2020 : infographie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;audio digital a connu un essor spectaculaire ces derni\u00e8res ann\u00e9es, un engouement qui s&rsquo;est confirm\u00e9 durant le confinement et qui se poursuit. Qui \u00e9coute de l&rsquo;audio digital, comment et quels sont les opportunit\u00e9s pour les marques ? Retrouvez une compilation de chiffres r\u00e9cents sous notre infographie.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.targetspot.com\/wp-content\/uploads\/2022\/09\/audio-digital-en-french-scaled.jpg\" alt=\"\" class=\"wp-image-1104\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">La transformation num\u00e9rique a boulevers\u00e9 les codes traditionnels de la radio lin\u00e9aire.\u00a0 L\u2019an prochain, on le voit, la barre du milliard de dollars US sera franchie en mati\u00e8re d\u2019investissements publicitaires dans le format podcast, pr\u00e8s de quinze ans apr\u00e8s sa cr\u00e9ation. L\u2019audio digital repr\u00e9sente une opportunit\u00e9 publicitaire unique pour toucher une large audience, captive et engag\u00e9e. Une multitude de <a href=\"\/fr\/annonceurs\/\">solutions sont disponibles pour les annonceurs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;audio digital a connu un essor spectaculaire ces derni\u00e8res ann\u00e9es, un engouement qui s&rsquo;est confirm\u00e9 durant le confinement et qui se poursuit. Qui \u00e9coute de l&rsquo;audio digital, comment et quels sont les opportunit\u00e9s pour les marques ? Retrouvez une compilation de chiffres r\u00e9cents sous notre infographie.<\/p>\n","protected":false},"author":2,"featured_media":6249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[88,87],"tags":[191,199,208],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-blog-post","tag-insights-fr","tag-online-radio-fr","tag-podcasts-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/posts\/1930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/comments?post=1930"}],"version-history":[{"count":0,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/posts\/1930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/media\/6249"}],"wp:attachment":[{"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/media?parent=1930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/categories?post=1930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targetspot.com\/fr\/wp-json\/wp\/v2\/tags?post=1930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}