This marks an expansion of TargetSpot's programmatic offering, following its partnership with the Rubicon Project earlier this year. Additionally, TargetSpot has preferred partnerships with top streaming audio brands including CBS RADIO's Radio.com, a platform for users to listen live to 173 stations online, including simulcasts of the company's over-the-air radio stations, and SBS/LaMusica, a leader in Spanish language radio programming, providing marketers with "first look" priority access to premium inventory.
Marketers can now deliver their messaging programmatically to consumers across music, sports, news, lifestyle, multicultural and podcast audio content. Buyers can also target by content, geography, psychographic and behavioral audience segments. As audio listening remains fragmented across devices and content, TargetSpot brings together listeners providing marketers with a simple way to reach them.
"It's important to us to make it easy for our clients to purchase digital audio campaigns on our platform the way they want," says David Kert, CRO and COO, TargetSpot, US. "Partnering with AppNexus gives advertisers another great tool to buy our inventory, and we believe ease of purchasing digital audio campaigns is great for the industry as whole."
"Our buyers have a growing appetite for premium audio inventory. AppNexus' partnership with Targetspot will allow those that are already interested in audio to increase the scale and reach of existing campaigns; for the others, it's an opportunity to further diversify the channels through which they reach their programmatic audiences," said Eric Hoffert, SVP, Video Technology, AppNexus.
TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to reach more than one third of all digital audio listeners [over 50 million people] however and wherever they listen, through high-impact audio, display, video, and branded content advertising solutions. TargetSpot advertisers can target consumers by demographics, listening preferences, behavioral and psychographic segmentation, and geography, while benefitting from real-time reporting and analytics, as well as access to its more than 100 distribution partners. TargetSpot is a unit of Vivendi Village, part of Vivendi, the global media and content group.