Following the launch of the beta version of Passport in February and the resulting testing period, TargetSpot is happy to announce the release of the most powerful tool for digital audio ad solutions and analytics ever made. The goal of Passport is to help audio publishers make quicker and more efficient business decisions. It will help them to carry out digital transformation by simplifying the workflow and creating new ways of monetizing the digital audio inventory.
“We’ve built powerful forecasting and yield capabilities combined with robust analytics and real-time performance dashboards maximizing revenue from a publishers’ sellable inventory,” says Alexandre Saboundjian, CEO of TargetSpot. “We continue our mission to support publishers in developing income and better managing their inventory. We created Passport as a true audio ad-serving and analytics tool - built by digital audio experts specifically for the digital audio advertising community”.
Passport has been built to meet the specific needs of a fast-growing digital audio market which is asking for more data, reporting, tracking, targeting, KPI’s and buying possibilities. In order to help publishers reach the right audience, the Passport tool has been designed as an all-in-one solution. Its features include a highly detailed and complete dashboard to easily monitor ad serving activities, a powerful real-time forecasting tool, a precise campaign management tool, and advanced targeting technology with dynamic geo-targeting and complete data reporting. On top of that, Passport offers a powerful streaming and ad stitching tool through SHOUTcast, the broadcasting’s industry leading streaming solution.
“Selecting TargetSpot’s technology Passport is part of RMB’s plan to develop and lead the Belgian digital audio market. It has been chosen to strengthen the base of our stack and fully meets the needs we had in terms of usability, targeting criteria and reporting. Passport perfectly fits into RMB’s technologies ecosystem and helps us to significantly improve the way we do business in digital audio,” says Benoit Michielsens, Data & Technology Director at RMB.
Discover the Passport video here :
Person of contact :
Eric van der Haegen
TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to reach more than 160 million people worldwide however and wherever they listen through high-impact audio, display, and pre-roll video, and branded content advertising solutions. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to zip code level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners. TargetSpot is a unit of the Radionomy Group.