Targetspot launches weather triggered ad capabilities across its advanced digital audio platform

Targetspot utilizes Google’s weather API to pull in key weather factors such as snow, rain, sun, temperature and more. Weather conditions affect the listener's decisions and influence key factors such as purchase method, mood and product choice among others.

Weather triggered ad campaigns help drive resonance and consideration for brands with key consumers and can be used as a key tactic for clients including retailers, home improvement, clothing, tourism, seasonal products and others.

To celebrate this Targetspot has teamed up with Radionomy to create its own weather-themed radio station ‘Spring Break radio’.
Discover Spring Break radio at https://www.radionomy.com/en/radio/springbreak/index

Media Contact:
Carolyn Hudson
carolyn.hudson@targetspot.com