TargetSpot Announces Programmatic Audio Buying & Targeting Capabilities

Agencies, trade desks and DSPs such as TheTradeDesk, MediaMath, TubeMogul, RocketFuel, and more can now deliver their messaging programmatically to consumers across music, sports, news, lifestyle, multicultural and podcast content. Buyers can also target by content, geography, psychographic and behavioral audience segments.  As audio listening remains fragmented across devices and content, TargetSpot brings together listeners providing marketers with a simple way to reach them.

TargetSpot's programmatic offering complements its already robust suite of digital solutions, and eliminates the manual process of managing campaigns across multiple markets, making the buying process faster and easier.  Creating efficiency when accessing inventory across multiple platforms and devices, TargetSpot's programmatic platform streamlines the entire buying process from pre-to-post sale, including optimization and creative substitutions throughout the campaign. 

"TargetSpot reaches almost a third of all online listeners however and wherever they listen to audio content -- our mission has always been to make it easy for advertisers to reach this audience with scale and efficiency," says Lee Blickstein, VP of programmatic sales at TargetSpot.  "The partnership announced today with Rubicon Project makes it that much easier for advertisers to connect with this premium and engaged audience."

"We are excited to make TargetSpot's more than 55 million monthly unique listeners available to the world's leading advertisers connected to our global exchange marketplace," said Joe Prusz, Global Head of Revenue at Rubicon Project. "Today's announcement reflects our ongoing commitment to furthering advertising automation across digital audio as we make strides in our efforts to automate all forms of advertising around the world."

About TargetSpot
TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to reach more than one third of all digital audio listeners [over 50 Million people]however and wherever they listen through high-impact audio, display, and pre-roll video, and branded contentadvertising solutions. TargetSpot advertisers can target consumers by demographics, listening preferences, behavioral and psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners. TargetSpot is a unit of Vivendi Village, part of Vivendi, the global media and content group.

Christine Hill