Targetspot and Entercom announce agreement on exclusive national third party sales for Entercom's streaming inventory

NEW YORK, NY – January 31, 2018 – TargetSpot and Entercom today announce an agreement through which TargetSpot will serve as Entercom’s exclusive 3rd party national ad sales representation for streaming audio. The partnership will deliver a premium advertising experience for top clients with a brand-safe environment in addition to a best-in-class listener experience for fans. Additionally, the Entercom and TargetSpot partnership will provide leading targeting and analytics capabilities to enhance campaign effectiveness through TargetSpot’s advanced audio ad platform.

Radio is America’s #1 reach medium, with 93% of Americans tuning into radio each week. Further, digital streaming continues to rise each year – and has doubled in the past few years alone.
“Together, Entercom and TargetSpot have a deep history and we are pleased to strengthen this partnership. As a leader in audio, Entercom is an invaluable brand to represent and it will propel our digital audio advertising strategy to new heights,” says Erik Portier, Chief Revenue Officer.
“At Entercom, we are invested in providing a best-in-class experience to both our advertising partners and our listeners,” said JD Crowley, Executive Vice President of Digital Media, Entercom. “The partnership with TargetSpot is one way that we are delivering on that promise and providing out advertisers a measurable and targeted approach to digital audio while also ensuring that our listeners get the experience they’ve come to expect from our portfolio of top-rated brands.”

Entercom is a leading media and entertainment company based on radio that reaches and engages over 100 million people each week through a premier collection of over 235 radio stations, live events and digital platforms, including Radio.com. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. This deal marks the advancement of a long-standing partnership strategy for both entities.
 
Media Contact : 
Carolyn Hudson
carolyn.hudson@targetspot.com

About Targetspot

TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to reach more than 160 million people worldwide however and wherever they listen through high-impact audio, display, and pre-roll video, and branded content advertising solutions. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to zip code level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 distribution partners. TargetSpot is a unit of the Radionomy Group.