Mixradio and TargetSpot Launch New European European Advertising Partnership

New York, N.Y. February 4, 2016 - TargetSpot and MixRadio are excited to announce a multi-country audio ad sales partnership starting in February 2016 and spanning audiences in France, Germany and Switzerland. MixRadio, a global music streaming service which recently released brand new iOS and Android apps, has decided to work with the BlueBox from TargetSpot, the largest and most advanced digital audio ad network, to monetize their audience in Europe

MixRadio is the world’s easiest to use and most personalized music streaming service. At the touch of a single button the service brings music lovers a unique mix of music tailored to their individual taste from a catalogue of over 35 million tracks, plus over ten thousand curated mixes. MixRadio is a free service available in 31 countries worldwide. 

“MixRadio is an international service with a wide global footprint and an impressive catalog of music and we’re thrilled they decided to work with TargetSpot and the BlueBox,” said Thierry Ascarez, Chief Business Development Officer for TargetSpot. 

“Our technology and targeting combined with MixRadio’s quality service will bring their ad model to the next level and pave the way for success in terms of revenue.”

Ralph Pighin, VP, Advertising for MixRadio, adds “The new partnership with Targetspot will be integral to executing our strategy in Europe. It will allow us to acquire premium advertisers and deliver a high quality and targeted selection of advertising to our users that maintains a great user experience.”