NEW YORK, June 9, 2015 / -- TargetSpot (www.targetspot.com), the largest most advanced digital audio advertising platform, released an international programmatic monetization platform, TS BlueBox, which enables digital audio publishers to create revenue from U.S. and international audiences using one integrated solution.
Thierry Ascarez, VP of Business Development, sees a huge opportunity for publishers. "Previously, publishers have been locked out of international markets where they did not have a revenue solution to support streaming audio content," says Ascarez. "We've created a platform which connects publishers to international advertising revenue, opening up valuable markets."
For US publishers, TS BlueBox represents a considerable marketing advantage at a time of international growth in streaming audio. According to the IFPI 2014 Digital Music Report, streaming audio revenue grew by 39%. Publishers now have access to a turnkey solution that enables them to monetize their US audiences and access EU markets in the UK, Germany, France, Spain, Switzerland, and Belgium with additional countries coming online later this year.
For European publishers, TS BlueBox offers access to the US market, the most mature in the ad-supported digital audio universe. And with access to deep consumer insights and demographic data from providers such as Nielsen, BlueKai, and Quantcast, publishers can create granular audience segments connecting the right advertisers, to the right listener, at the right time, however and wherever they listen.
TS BlueBox is fully DAAST compliant, the new digital audio ad standard, and utilizes TargetSpot's industry leading targeting technology to create effective data-driven audio campaigns. Additionally, publishers have access to new analytics and reporting tools giving them insights for managing their global inventory.
Learn more about TS BlueBox and accessing international markets at www.targetspot.com/publishers.
TargetSpot, part of the Radionomy Group, is the largest most advanced digital audio advertising platform, connecting top national brands and local advertisers to highly engaged audiences across desktop, mobile and connected devices. Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners.