As the digital audio market continues to expand and mature in Europe, the new Belgium office will join its Paris office in expanding monetization opportunities for publishers with international audiences. With the launch of TS BlueBox in 2015, TargetSpot created a solution for publishers to easily monetize audiences both in the US and European markets where they previously lacked a revenue solution such as in Belgium, Germany, France, UK, Spain, and Switzerland.
Adding an office in Belgium gives TargetSpot a larger international footprint and increases its local European presence allowing it to better connect publishers to international advertisers. TargetSpot enables local, national, and international advertisers to reach their target audience across leading audio publishers through multiple targeting and segmentation criteria (demographic, behavioral, geographic, context, etc.).
"The use of digital radio has grown across European in recent years," says Eric van der Haegen, Business Manager for Europe, “and there is a lot of opportunity in the Belgian market which is underserved. Plus, with TargetSpot being part of the RadionomyGroup, a Belgium company, it is nice to have an office in our home town.”
In December 2015, Vivendi acquired a majority stake in RadionomyGroup in order to accelerate the group's international expansion.