Segments

Digital Audio. A new market, with new players.

The digital audio eco-system has multiple segments in which new brands emerge and established publishers have found different ways of reaching their audiences.

  • Simul-Casters
    • Traditional radio ported online
    • Same brand, same program flow
  • Digi-Casters
    • Online only extensions and spin-offs from traditional radio broadcast brands
    • Pure play, digital only brands
  • Podcasters
    • Native content, made exclusively to be consumed as a podcast
    • Replay of broadcasted content, repackaging of existing broadcasted shows or segments
  • Music Streamers
    • Play per play
    • Playlists, streams, radio like concepts
  • Connected devices & Apps
    • Smart speakers, home sound systems
    • Audio info apps (traffic, fitness, …)