Segments
Digital Audio. A new market, with new players.
The digital audio eco-system has multiple segments in which new brands emerge and established publishers have found different ways of reaching their audiences.
Simul Casters
- Traditional radio ported online
- Same brand, same program flow
Pure Players Audio
- Online only extensions and spin-offs from traditional radio broadcast brands
- Pure play, digital only brands
Podcasters
- Native content, made exclusively to be consumed as a podcast
- Replay of broadcasted content, repackaging of existing broadcasted shows or segments
Music Streamers
- Play per play
- Playlists, streams, radio like concepts
Connected devices & Apps
- Smart speakers, home sound systems
- Audio info apps (traffic, fitness, …)
In this audio first world, Targetspot is here to help you cast, sell and play all existing and emerging digital audio assets. So why not start by telling us your audio story?
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