The market

Digital Audio: a booming market.

1. 2019 global reach
   Of all internet users in the world:
   69% uses music streaming
   47% listens to digital radio online
   40% listens to podcasts
2. 2h15 Min
   Is the average daily listening time.
   That’s around 15% of awake time.
3. Of all ages
   From kids to adults, baby boomers and millennials, all generations are listening.
4. Everywhere
   At home, at work, on trains and planes, jogging, exercising, having lunch, while reading, digital audio is heard everywhere!
5. Any Device
   Mobile, Tablet, Desktop, Laptop, Smart speaker, Connected devices, TV sets, and set-top boxes, they are all connected.

source: Digital 2019: Q4 Digital Global Statshot – We Are Social & Hootsuite.