Reach millions of listeners,
one person at a time
Reaching the right audience is crucial to ensuring message relevancy, extending your marketing budget, and increasing your ROI. TargetSpot enables you to segment your audience to ensure that you can reach your consumers whether they are men, women, boomers, millennials or multicultural audiences.
Want to tell consumers on the West Coast about the breakfast menu at the same time you’re telling your East Coast consumers about the current lunch deals . . . go ahead. TargetSpot’s ad-serving ensures your geo-targeted campaigns reach listeners in your specified geographic locations, based on the origin of the listener, not the origin of the broadcast.
DMA, MSA, County… even down to the Zip code
Time your campaign by Daypart or by the hour
Data-driven ad serving allows for highly targeted messaging to be delivered against your target audience based on real-time insights from their online/offline behaviors. Using anonymized 1st and 3rd party data, brands can segment audiences across categories such as purchase intent, family composition, household income, and many other online and offline segments relevant to their marketing objectives.
Consumers access their streaming audio from multiple touch points throughout the day. TargetSpot let’s you connect with consumers on their phones or in-car, on their PCs or tablets, even while they’re at home with their home stereo and connected TVs. Connect with consumers while they listen to their favorite music formats or as they catch up on the latest News and Sports.
Device type: PC, Mobile, Tablet, In-car, and other connected devices
Content type: music genre, content category (Sports, Talk, News, Music, etc.)
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