Internet Radio Reaches a Vast Audience

Internet radio reaches a large audience, and that represents a powerful opportunity for advertisers. According to Arbitron and Edison Media Research, 33 million people tune into internet radio each week, and the at-work audience has grown from 12% to 20% in one year. Likewise, Bridge Ratings reported that 80 million people listen each month- representing 27% of the US population.

...with High-Impact Ad Formats

Internet radio ads reach consumers while buying decisions are being made. Listeners are typically at-work, and likely to perform searches while they are listening to internet radio. In fact, 57% of users reported listening to streaming radio while buying at a website, according to RAEL's "Radio and Internet: Powerful Compliments for Advertisers."

Compared to other mediums, where consumers have learned to block and skip advertising messages, internet radio ads are delivered effectively and unobtrusively. In fact, RAEL noted in a 2006 study that 63% of listeners do not find that radio ads get in the way of their programming.

...and Precision Targeting

Where traditional radio is sold on a "spot" basis, TargetSpot's internet radio ads are sold based on the number of ads that are actually delivered. And, ads can be targeted based on a number of factors, including geography (even zip code!), format, time of day and demographic. Delivery reports are available throughout the life of the campaign, so you know when and where your ads are delivered and can optimize accordingly.

Internet radio advertising combines the impact of radio with the precision of internet advertising. Ready to try it out?