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Welcome to TargetSpot's tour, where you can get a quick introduction to our self-service internet radio ad platform. If you are an agency or large advertiser, or you prefer full-service account management, contact us for assistance.
Basic Settings is the first step in creating your internet radio ad campaign.
- View an estimate of the number of impressions available to buy across the TargetSpot network.
- Enter basic information about your campaign, including the length of the ad and a name that you choose.
In Targeting Settings, you choose which listeners your internet radio ad will target.
- Review and save your campaign settings at any time.
- By default, your campaign is set to run across the entire network.
- Here you can choose to target geographically, by programming (such as Rock, Country, Sports, Talk), and day parts (hours of the day).
In Ad Unit Settings, choose from three different options for your ad creative.
- Upload Audio allows you upload an .mp3 file to TargetSpot.
- Record by Mic allows you to create an original audio recording.
- Choose an existing Ad Unit allows you to work with creative you already have in the TargetSpot system.
Control the delivery and cost of your internet radio advertising campaign with Spend Settings.
- Delivery settings allow you to set an end date for the campaign and limit how frequently individual listeners receive the ad.
- Budget settings allow you to set how much of your available funds should be spent on this particular campaign overall and on a monthly basis.
- Bid settings allow you to control how much you pay for every thousand times your ad is delivered, also known as the CPM. Each ad type has a minimum CPM that is automatically displayed here.
That completes the tour of TargetSpot's self-service ad platform.
Now it's time to create your
advertiser account!
