TargetSpot's self-service platform makes internet radio advertising easy.
The first step is to choose what type of ad you'd like to run. Your choice determines what type of ad creative you'll need, as well as the cost of the ad.
For this tour, we will choose an In-Stream Campaign

Here you can upload ad creative you might already have, or create a new ad with TargetSpot's free ad creation tools and script library. The tools are easy to use, but if you prefer you can get a professional script and voice over through TargetSpot.

In this step, you decide who will get your ad message. You can target listeners by their location (even their zip code!) and what time of day they are listening to internet radio.

You can deliver your ad to listeners of all internet radio stations in the TargetSpot network, or target your ad by programming, station, station location or demographic.

This is where you set your budget. You enter a "CPM bid", that is, the amount you will pay for every thousand times your ad is delivered, and set limits on the cost of your overall campaign.

You also limit how often your ad is played to an individual with a frequency cap, and set start and end dates for your campaign.

What next?

After you complete step 5, your creative is reviewed. It usually takes about a day before it starts running. You'll receive email status updates and you can view reports to see how and where your ad is delivering along the way.

That completes the tour of TargetSpot's ad platform. Now it's time to create your advertiser account!

I'm ready to create my account »