The TargetSpot Analytics Code is a small piece of JavaScript code that allows you to track web traffic generated by your TargetSpot advertising. In effect, it can be used as a way of measuring the performance of your TargetSpot advertising.

If enabled for a given Campaign, it will drop a non-expiring tracking cookie on the computer of each unique listener targeted by your Campaign's associated Ad Unit. It will then track whether those listeners who heard the Campaign later visit the web page or website that contains the TargetSpot Analytics Code. This information can then be viewed by creating a 'TargetSpot Analytics Report'.

To date we havent' experienced any conflicts, particularly with Google Analytics or similar packages. However, this does not mean there won’t be potential conflicts with specific code either now or in the future. As we learn about conflicts we will certainly update our code to be compatible.

On the 'Campaign Settings' screen for the Campaign that is using TargetSpot Analytics, click on the blue '[CHECK STATUS]' link located to the right of the line that contains the TargetSpot Analytics code. You will then be asked to enter the link of the web page or website you wish to check. Once entered, click on the gray 'Verify' button.

If a valid code is detected, you will see a message that confirms that a valid TargetSpot Analytics code has been detected on the web page or website in question. If not, you will see an error explaining that a valid TargetSpot Analytics code was not found.

Please refer to pages 178-180 of the TargetSpot User's Guide for more information on how this feature works as well as a list of all of the possible messages you might receive.