You are actually targeting specific Internet Radio listeners, which are real individuals not panel-based samples that you typically get when advertising on terrestrial radio, TV or cable.

What's more, TargetSpot provides powerful tools to allow you to target listeners by their geographic location, particular listening preferences and at the times they're listening to streaming radio content.

Yes. TargetSpot’s powerful geographic-based targeting system allows you to target Internet Radio listeners across specific regions (e.g., the northeast, south, etc.) or across the entire country.

Not at this time. TargetSpot only allows you to advertise to listeners located in the United States and its territories.

In addition, we have implemented safeguards to prevent your Campaigns from generating "wasted" Impressions on Internet Radio listeners located outside the U.S.

Use the 'Run Campaign across entire network' option by switching its button from OFF to ON. This would enable you to reach listeners across the entire TargetSpot network. However, please be aware of the following caveats:

• This is the least targeted targeting option available. It will target every potential listener regardless of where they're located or what Internet Radio programming they're listening to. For obvious reasons, this is not ideal if your Campaign's corresponding Ad Unit is very local in nature - e.g., it talks about a specific city.
• This option is not recommended for very small advertising budgets. TargetSpot's network is very large and a small advertising budget (e.g., $100.00) will only run Campaigns for time (e.g., an hour or two).

That being said, if you have a product or service that is suitable for a national audience, have a non-location specific Ad Unit and/or have a reasonably well-sized budget to spend, this option is very effective for getting your message out to hundreds of thousands of listeners across the country in a fast and affordable manner.

Use the 'Target Campaign nationally' option but make sure you switch its button from ON to OFF first and follow these directions:

Once you do, select the 'Zip Code' option when asked to select your Campaign's scope. The 'Targeting Selection Menu' will appear with the top 210 media markets in the country ranked by population. You can then select the markets (which often encompass or overlap large metropolitan areas) you're interested in and click the Add button to add them to your 'Targeting Selections Area'.

1. Switch the 'Target Campaign nationally' button from ON to OFF.
2. Choose 'Zip Code'. An empty 'Targeting Selection Menu' will appear.
3. Click inside the 'Targeting Selection Menu' and type any valid five (5) or ten (10) digit US postal Zip Code into it.
4. Click on the Add button to place them into your 'Targeting Selections Area'.
5. Repeat step 4 for as many Zip Codes as are needed.

Not really as long as you understand the how this option is meant to be used. Consider the following carefully:

If you want to target large numbers of listeners regardless of their geographic location don't use this option because it will be a waste of time. In such cases you'll be better served by targeting your Campaign by Market or State simply because many Zip Codes map back to sparsely populated areas of the country.

That being said, because Zip Codes can be located at the county, city or even town level, targeting listeners this way is ideal for advertisers interested in reaching potential customers in their own areas of operation without any of the "waste" that may occur when using a broader level of targeting.

Programming formats describe the overall content of the material played by an Internet Radio station or property. Music, Sports/Talk, Alternative Rock are all examples of terms commonly used to describe this content. It's this content that Internet Radio listen to and and it also describes their respective listening preferences.

TargetSpot allows you to target listeners by programming format for two reasons:

1. It provides an extremely useful way to reach desirable audiences for your products and/or services.

For example: Certain programming formats are known to skew towards listeners of certain genders and age groups. Therefore, having the ability to only target those listeners who might be male or between the ages of 24 and 35 might be very useful if you're selling a product that contains people matching those demographics.

2. It helps make sure that you're advertising to the right listeners for your product or service.

For example: A Campaign that advertises Hip-Hop records is not a good fit for listeners of Talk radio, Gospel and other programming formats. Without the ability to segment listeners by what they're actually listening to your advertising would be far less effective than it might otherwise be.