The TargetSpot Analytics Code is a small piece of JavaScript code that allows you to track web traffic generated by your TargetSpot advertising. In effect, it can be used as a way of measuring the performance of your TargetSpot advertising.

If enabled for a given Campaign, it will drop a non-expiring tracking cookie on the computer of each unique listener targeted by your Campaign's associated Ad Unit. It will then track whether those listeners who heard the Campaign later visit the web page or website that contains the TargetSpot Analytics Code. This information can then be viewed by creating a 'TargetSpot Analytics Report'.

An Ad Unit is your actual audio ad. Ad Units are associated with Campaigns and are what the Internet Radio listeners your target with your Campaign actual hear in their Media Players. Ad Units consist of the following elements:

• An audio file (a spoken message with or without background music and sound effects).
• A tethered Visual element that appears in the listener's Media Player and can be used to visually brand your Ad Unit.
• An optional click-through link that allows listeners to visit your website or web page.

CPM stands for cost-per-thousand Impressions. In a CPM pricing model (as used by TargetSpot), you pay for every 1,000 Impressions your Campaign receives.

For example: A TargetSpot Campaign with a Bid Price of $7.50 that generates 2,000 Impressions will actually cost you $15.00.

TargetSpot Campaigns consist of several discrete steps, including: 

You are actually targeting specific Internet Radio listeners, which are real individuals not panel-based samples that you typically get when advertising on terrestrial radio, TV or cable.

What's more, TargetSpot provides powerful tools to allow you to target listeners by their geographic location, particular listening preferences and at the times they're listening to streaming radio content.

Yes, your Credit Card is safe because:

• We use a secure, encrypted connection for all Credit Card transactions.
• We do not physically store your Credit Card information on any of our servers. We merely pass your Credit Card information to our payment-processing vendor for authorization.

Currently, you can create the following types of Reports:

TargetSpot is a self-service platform for Internet Radio advertising with self being the operative word. While we are more than happy to answer any questions you may have about the service and will assist you when necessary, we are not responsible for managing or monitoring your advertising Campaigns, including: 

• Creating your Campaign(s)
• Editing your Campaign(s)
• Creating your Ad Unit(s)
• Editing your Ad Unit(s)
• Creating your Report(s)
• Editing your Report(s)
• Making sure your Campaign(s) are delivering enough Impressions
• Monitoring your Campaign spending
• Keeping your Account funded to ensure your Campaign(s) continue to run
• Monitoring all Account-related billing transactions
• Resetting your Account password
• Keeping your billing information accurate and up-to-date

All of the above responsibilities are yours and yours only.

Yes. TargetSpot’s powerful geographic-based targeting system allows you to target Internet Radio listeners across specific regions (e.g., the northeast, south, etc.) or across the entire country.

Campaign Performance Report: This report now has five main report “views”.

• Summary View: A report of the following key metrics:

• Total Impressions
• Total Cost
• Average CPM Paid
• Total Clicks: the number of times an Ad Unit’s visual has been clicked
• Total Click Thru Rate: clicks per total impressions
• Impressions Delivered: Impression delivery and their cost for all Campaigns, in total or across specific Campaigns and/or Programming Formats.
• Cost of Impressions: in total or across specific Campaigns and/or Programming Formats.
• Stations Reached: names and types of stations reached, in total or across specific Campaigns and/or Programming Formats.
• Average CPM Paid: average CPM paid for Impressions received, in total or across specific Campaigns and/or Programming Formats.

TargetSpot Analytics Report: This report also has five main report “views”, including:

• Summary View: A report of the following key metrics:


• Total Visits
• Unique Visits
• Pages Visited
• Referring Stations
• Total Visits: all website/web page visits by listeners exposed to a Campaign being tracked via TargetSpot’s Analytics Code, in total or across specific Campaigns.
• Unique Visits: distinct website/web page visits by listeners exposed to a Campaign being tracked via TargetSpot’s Analytics Code, in total or across specific Campaigns.
• Pages Visited: distinct links visited by listeners exposed to a Campaign being tracked via TargetSpot’s Analytics Code, in total or across specific Campaigns.
• Referring Stations: stations that are credited with driving listeners to visit one or more websites or web pages, in total or across specific Campaigns.

To date we havent' experienced any conflicts, particularly with Google Analytics or similar packages. However, this does not mean there won’t be potential conflicts with specific code either now or in the future. As we learn about conflicts we will certainly update our code to be compatible.

You can reset your password by clicking on the blue 'Forgot Your Password?'link located on the Dashboard screen. It can also be accessed directly by going to https://www.targetspot.com/admin/lost_password.php.

The Reset your Password screen will appear. In the space provided, enter the same email address you used when creating your TargetSpot Account. Click the orange Continue button when done.

You will then see a message indicating that instruction for resetting your password have been emailed to the address you entered. When the email arrives in your inbox, click on the link provided and then follow the directions to complete the password reset process.

Not at this time. TargetSpot only allows you to advertise to listeners located in the United States and its territories.

In addition, we have implemented safeguards to prevent your Campaigns from generating "wasted" Impressions on Internet Radio listeners located outside the U.S.

Filters are special options that allow you to select one or more Report-related attributes to be included (or excluded) from your Report's output. By added or removing extraneous information, you will be able to focus on important metrics and better assess the performance of your TargetSpot Campaign(s).

Currently, the following Filters are available:

Our support policy is as follows:

• Advertisers that have an average Acount Balance of less than $2,500 are only entitled to email support (9am-8pm, Mon-Fri).
• Advertisers who have an average Account Balance of more than $2,500 are entitled to both email and limited phone support (9am-5pm, Mon-Fri).
• Advertisers who have a dedicated TargetSpot Account Representative to manage their Campaigns may contact their representative directly via email or phone.

We guarantee a response within 24 hours on business days. Most emails are responded to within 2-4 hours.

An Impression is a single play of your Campaign's Ad Unit to a single, targeted Internet Radio listener. Each time your Ad Unit is delivered to a targeted listener it counts as one Impression.

On the 'Campaign Settings' screen for the Campaign that is using TargetSpot Analytics, click on the blue '[CHECK STATUS]' link located to the right of the line that contains the TargetSpot Analytics code. You will then be asked to enter the link of the web page or website you wish to check. Once entered, click on the gray 'Verify' button.

If a valid code is detected, you will see a message that confirms that a valid TargetSpot Analytics code has been detected on the web page or website in question. If not, you will see an error explaining that a valid TargetSpot Analytics code was not found.

Please refer to pages 178-180 of the TargetSpot User's Guide for more information on how this feature works as well as a list of all of the possible messages you might receive.

TargetSpot provides email support for its advertisers between 9am and 7pm (M-F). You can reach our support staff one of two ways:

1. Click on the Support button that is located at the top of every page of TargetSpot. This will launch a pop up window that allows you to specify your problem or issue. Furthermore, it gives you the option to direct your particular issue to the right place – e.g. technical, creative, sales, billing, etc.

We recommend this option whenever possible because it will also automatically pass along important information regarding you and your TargetSpot Account to our support staff so they may better assist you.

2. Send an email to support@targetspot.com that describes your issue or problem. If you use this option, please include your TargetSpot Account ID, which is located at the top of every page when you’re signed into TargetSpot so we can better assist you.

No. However, you pay for any voice overs you purchase from our Voice Talent Store with a different Credit Card than the one associated with your Account.

All TargetSpot Reports use EST (Eastern Standard Time) as the default time zone setting. This will cause a discrepancy for Reports with hourly breakdowns if you are located in a different time zone.

You can change the default time zone for your Reports by doing the following:

1. Sign into your TargetSpot Account at http://www.targetspot.com/admin
2. Click on the dark gray 'My Accounts' tab. The Account Settings screen will now appear.
3. Locate the ‘Time zone Settings’ section (it can be found towards the bottom of the screen).
4. From the drop down menu, select the time zone that matches yours.
5. Click on the orange Save Changes button located at the bottom of the screen.
6. You will see a message confirming that your time zone has been updated.

Your new time zone settings will be reflected in any Reports you create moving forward.

When creating a new Campaign, select the 'Choose an existing Ad Unit' option from the Ad Unit Settings screen. This will load the 'Audio Library' tool, which allows you to select from a list of previously uploaded (or recorded) audio files.

You can update or change your Credit Card information at any time from the the Billing Settings screen. To access it, do the following:

1. Click on the dark gray 'My Account' tab.
2. Click the 'Billing Settings' link. The Billing Settings screen will appear.
3. Locate the section labeled 'Payment Details'. Your current Credit Card information will appear under the 'Credit Card Settings' label and your Credit Card billing address will appear under the 'Billing Address Settings' label.
4. To change either click the small, light blue Edit button. Doing this will reveal your current information and allow you to change either your Credit Card details or associated billing information.
5. Enter your changes as required.
6. When done, click on the orange Save Changes button located at the bottom of the screen.
7. You will see a confirmation message at the top of the page indicating that your Credit Card information and/or Credit Card billing address have been changed.

Use the 'Run Campaign across entire network' option by switching its button from OFF to ON. This would enable you to reach listeners across the entire TargetSpot network. However, please be aware of the following caveats:

• This is the least targeted targeting option available. It will target every potential listener regardless of where they're located or what Internet Radio programming they're listening to. For obvious reasons, this is not ideal if your Campaign's corresponding Ad Unit is very local in nature - e.g., it talks about a specific city.
• This option is not recommended for very small advertising budgets. TargetSpot's network is very large and a small advertising budget (e.g., $100.00) will only run Campaigns for time (e.g., an hour or two).

That being said, if you have a product or service that is suitable for a national audience, have a non-location specific Ad Unit and/or have a reasonably well-sized budget to spend, this option is very effective for getting your message out to hundreds of thousands of listeners across the country in a fast and affordable manner.

Yes, but note that:

1. With Debit Cards you are limited by the amount in your checking account. If you don't keep a high day-to-day balance, this will greatly restrict the amount you can apply to keep your TargetSpot Campaigns running.
2. With Debit Cards you have the potential to overdraw your account because the funds are withdrawn immediately. This particularly true if you have one or more active Campaigns and have the 'Incremental Account Funding' option enabled.

This can occur when you create a Report for a Campaign that had no activity for the specified time period and/or date range.

As Campaigns can start and stop at any time, always make sure you specify dates that are broad enough to cover the duration of the Campaign for which you're interested in getting information.

At this time, TargetSpot is compatible with and officially supports following web browsers:

• Internet Explorer 7
• Internet Explorer 6
• Google Chrome
• Firefox 3.x
• Safari 3.x
• Safari 4.x

Yes. You can view a detailed history of all of your TargetSpot Credit Card transactions at any time from the 'Account Summary' screen.

To do so, follow these steps:

1. Click on the dark gray 'My Account' tab.
2. Click the 'Account Summary' link. The Account Summary screen will now appear.
3. Locate the 'Account Billing History' section located on the second-half of the screen.
4. A list of all of your TargetSpot Credit Card transactions will appear for the current month. Transactions are displayed as follows:

You can generate reports of your transactions for other periods by selecting a different time period from the 'Show Transactions For' menu. The possible choices are:

• Current Month
• Last Month
• Current Week
• Last Week
• Current Quarter
• Last Quarter
• Current Year
• Last Year
• All Time

Finally, options are provided for you to export your transaction history to Excel-compatible spreadsheet by clicking on the Export to Excel button or create a printed hardcopy by clicking on the Printer-Friendly button.

Use the 'Target Campaign nationally' option but make sure you switch its button from ON to OFF first and follow these directions:

Once you do, select the 'Zip Code' option when asked to select your Campaign's scope. The 'Targeting Selection Menu' will appear with the top 210 media markets in the country ranked by population. You can then select the markets (which often encompass or overlap large metropolitan areas) you're interested in and click the Add button to add them to your 'Targeting Selections Area'.

TargetSpot only accepts dollars (USD). Should you wish to apply payment with a non-US Credit Card, please send an email requesting this to advertiser_billing_ support@targetspot.com.

Our Reporting system is very flexible and allows you to view custom Reports using any date range and that contain any Campaign-related information you wish to include (or exclude). Because of this, it's also possible to create a Report that contains outdated information.

For example:

You created a Report that looks at the Impression data for Campaign 'XYZ' for 03/01/2009 through 04/01/2009. This Report will only show information for between the start of March and the start of February. However, if you look at the Report in May, it will now contain old data.

Similarly, in June, you may create a Report that looks at Impression data for Campaign '123' but in July, you decide to focus your advertising efforts on Campaign '456' and stop Campaign '123'. Thus, the Report data on Campaign '123' will be old because it is no longer running.

To insure that your Reports always contain updated information on your Campaign activity, try the following:

1. Check to see if the dates in your Campaign Reports are set to dates that are current and not dates in the past.
2. Check to make sure your Reports actually include the Campaign or Campaigns that you wish to keep track of.
3. Create a Report with a long-term date range - e.g., All Time or a period set far into the future. This will allow you to capture future Campaign activity as well as what occurred in the past.

A Promotional Code is a special code that is issued by TargetSpot either as a special incentive to new advertisers or as a reward to our existing advertisers. Promotional Codes can have dollar amounts tied to them in the form of advertising credit that, when entered, will add a pre-determined amount of money to your Account.

For example: Redeeming a Promotional Code might give you $100.00 in advertising credit, which is the same as if you added $100.00 of your own money.

Promotional Codes can also be used for special "creative services" credits that when redeemed, might entitle you to receive a free service from TargetSpot's creative team such as a professionally written script for an Ad Unit, free creative consultation and/or a free professional voice over recording.

1. Switch the 'Target Campaign nationally' button from ON to OFF.
2. Choose 'Zip Code'. An empty 'Targeting Selection Menu' will appear.
3. Click inside the 'Targeting Selection Menu' and type any valid five (5) or ten (10) digit US postal Zip Code into it.
4. Click on the Add button to place them into your 'Targeting Selections Area'.
5. Repeat step 4 for as many Zip Codes as are needed.

Not at this time and it's unlikely that we will in the near future.

All Reports can be exported as CSV (comma separate value) text files, which are compatible with Microsoft Excel, whether you are on a Windows or Macintosh computer.

To export a Report, do the following:

1. Once you generate a Report, click on the Export to Excel button.
2. You will be prompted if you want to do this. Click on the Ok button to proceed.
3. Your browser will display a box asking you where to save the Report. It will be saved to where you specified as a ZIP file.
4. Unzip the Report and open with Excel or your favorite spreadsheet application.

Not really as long as you understand the how this option is meant to be used. Consider the following carefully:

If you want to target large numbers of listeners regardless of their geographic location don't use this option because it will be a waste of time. In such cases you'll be better served by targeting your Campaign by Market or State simply because many Zip Codes map back to sparsely populated areas of the country.

That being said, because Zip Codes can be located at the county, city or even town level, targeting listeners this way is ideal for advertisers interested in reaching potential customers in their own areas of operation without any of the "waste" that may occur when using a broader level of targeting.

Programming formats describe the overall content of the material played by an Internet Radio station or property. Music, Sports/Talk, Alternative Rock are all examples of terms commonly used to describe this content. It's this content that Internet Radio listen to and and it also describes their respective listening preferences.

TargetSpot allows you to target listeners by programming format for two reasons:

1. It provides an extremely useful way to reach desirable audiences for your products and/or services.

For example: Certain programming formats are known to skew towards listeners of certain genders and age groups. Therefore, having the ability to only target those listeners who might be male or between the ages of 24 and 35 might be very useful if you're selling a product that contains people matching those demographics.

2. It helps make sure that you're advertising to the right listeners for your product or service.

For example: A Campaign that advertises Hip-Hop records is not a good fit for listeners of Talk radio, Gospel and other programming formats. Without the ability to segment listeners by what they're actually listening to your advertising would be far less effective than it might otherwise be.

Currently, no. A Campaign can only be associated with one Ad Unit at any time.

However, you may duplicate a Campaign and use a different Ad Unit for it. This way, you can quickly create a Campaign that is identical in virtually every aspect (i.e. targeting, budgets, etc.) but with different creative.

Not at this time.

No. You purchased the right to use the recording only for advertising on the TargetSpot system. It is a violation of our license to use the recording for any other purpose or website.