You can increase the overall volume-level of your 'Record by Mic' recordings by do the following:

1. Select the 'Record an Audio Ad Unit by Mic' tool when creating a new Campaign or the 'Record by Mic' option from the Creation Method menu when editing an existing Ad Unit.
2. Point your mouse cursor anywhere within the 'Record by Mic' tool area.
3. Click the right mouse button. This will reveal a menu.
4. Select the "Settings..." entry. This will take you into Flash's 'Settings' area.
5. Next, click on the microphone icon (the second icon from the right). This will display Flash's 'Microphone' settings panel.
6. Select the 'Microphone' type that applies to your set up (e.g., built-in, built-in input, etc.) then drag the 'Record Volume' slider to the right to increase the recording level.
7. When you're done, click on the 'Close' button to save your changes.

NOTE: Your changes will be saved permanently if you check the 'Remember' box from the Flash's 'Settings' area.

Internet radio, also known as online radio, streaming radio and web radio, describes audio content that is delivered via a continuous stream over the internet. Internet radio includes: 

• Broadcast radio stations that deliver their content online, like CBS Radio stations
• Web-only stations that stream their audio content online, such as AOL Radio
• Online music sites that deliver content based on user preferences and playlists, like Haystack Media

Given the nature of this form of advertising – i.e., audio/visual ads running on high profile Internet Radio brands and properties, all Ad Units created within the TargetSpot system are subject to two levels of approval: one performed by TargetSpot’s own editorial staff and one performed by the various stations in the TargetSpot network.

When you first create a Campaign, your Ad Unit is assigned a ‘Pending’ status, which means it is in the process of being reviewed by a TargetSpot staffer for acceptable content and overall quality. TargetSpot’s Editorial Guidelines can be accessed from the Editorial Guidelines link at the footer of every page within the TargetSpot application. Please familiarize yourself with them.

If the Ad Unit passes TargetSpot’s internal screening process, the Ad Unit will be assigned a ‘Reviewed’ status and it will be funneled to individual stations in the

TargetSpot network for final approval. As soon as at least one of the stations you’re your Campaign has targeted approves your Ad Unit, it will start running.

NOTE: There is no guarantee that your Ad Unit will be approved. Each station in the TargetSpot network can, at its own discretion, decide to approve or reject the Ad Unit based on their Editorial Guidelines. You will be sent a list of stations where your Ad Unit was rejected, if this occurs.

NOTE: Should your Ad Unit be rejected during the first level of review (e.g., TargetSpot’s), you will be given a detailed explanation of why the Ad Unit was rejected and if possible, how you can resolve the issue.

NOTE: Most Ad Units will be reviewed and approved (or rejected) within a 24-36 hour period, depending on the Ad Unit and where it was targeted to run.

Campaigns consist of four components: a Name, an Ad Unit, Targeting and a Bid Price.

When combined together, these elements form the basis of TargetSpot's advertising system that enables you to reach millions of Internet Radio listeners with highly targeted messages.

Both an email address and password are required to access your TargetSpot Account.

You can change either of these at any time by doing the following:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Next, click on the orange 'Account Settings' menu.
3. Finally, click on the light blue 'Login Settings' tab.

To update your email address, do the following:

1. Locate the section labeled 'Update Your Login Information'.
2. Enter a new email address in the field labeled 'New Email'.
3. Enter the same email address you just typed in the field labeled 'Confirm New Email'.
4. Once done, click on the orange 'Save Changes' button at the bottom of the screen.

Your Account's email address will now be changed.

To update your password, do the following:

1. Locate the section labeled 'Update Your Account Password'.
2. Enter your current password in the field labeled 'Enter Old Password'
3. Enter your new password in the field labeled 'Enter New Password'.
4. Enter the same password you just typed in the field labeled 'Confirm New Password'.
5. When done, click on the orange 'Save Changes' button at the bottom of the screen.

Your Account's password will now be changed.

NOTE: We do not currently send you a notification when you change either your email or password so please keep this in mind when you make updates to these items.

Targeting defines your specific Internet Radio station and Internet Radio listener selections and is central to the process of creating a TargetSpot Campaign as everything from your Campaign's Bid Price to your Campaign's potential Impression estimates are influenced by who and how you actually target.

You can view Reports on your Campaign performance at anytime by clicking on the orange 'Reports' menu.

From there you will be taken to the 'Reports Manager' where you can create, edit and view custom Reports that allow you to analyze your Campaign performance according to Impressions, Average CPM, Cost, clicks and other useful metrics.

Currently, you can create the following types of Reports, which are grouped into two categories:

Activity Reports:

• Impression & Click Report – this report displays various details on Campaign delivery, the Average CPM, cost, user clicks on Ad Units and click thru rates over a given time period.
• Campaign Station Performance Report - this report displays details on the performance of your TargetSpot Campaigns on the Stations you specify.

Transaction Reports:

• Transaction History Report - this report displays details of your TargetSpot transaction history, including invoices and special service charges.

Each of these Reports will enable you to review the performance of your TargetSpot Campaigns. And, depending on the Report type you select, you will have the ability to break down your Report data by units of time (e.g. daily, monthly, yearly) as well as specific date ranges.

You can also customize your Report by using Filters that will allow you to exclude specific items from appearing in your Reports.

CPM stands for cost-per-thousand Impressions. In a CPM pricing model (as used by TargetSpot), you pay for every 1,000 Impressions your Campaign receives.

For example, say you wanted to reach 10,000 listeners at a $7.50 CPM. Here's how you would do the calculation:

(10000 / 1000) = 10

10 * 7.50 = 75

Thus, it would cost you just $75.00 to reach 10,000 listeners of your choosing with your Campaign.

For the listener, internet radio offers an experience much like that of traditional radio. The content is delivered continuously and advertising messages are delivered within the ‘stream’ of content. Unlike traditional radio, however, internet radio streams can be delivered to anyone with an internet connection. For example, a person in San Francisco might listen to a sports station based in NY over the internet.  Also, some internet radio stations offer features that aren’t available through traditional radio, including the ability to create playlists and share songs with friends.
 
Internet radio advertising is different than traditional radio advertising. Internet radio ads are delivered to the media player dynamically, instead of at the source of the content. This means that one internet radio station can deliver different ads to each listener, instead of broadcasting one message to all listeners. This also gives advertisers the option to target their ads to specific listeners based on factors like geography and time of day.

Unlike traditional radio, internet radio also reaches listeners who are at their computer, which means they are able to act on the ads more easily. That action might include clicking on a synchronized banner that runs during an audio ad, typing in a product or brand in a search engine or even picking up the phone.

Budgets are limits on the amount of money a Campaign can spend over a given time period.

All TargetSpot Campaigns can have one or both of two possible Budgets set at any one time:

• Monthly Budget - this is the maximum amount of money your Campaign can spend on a monthly basis.
• Total Budget - this is the maximum amount of money your Campaign can spend over its lifetime.

If your Campaign hits the amount specified for either budget, it will stop.

NOTE: You will automatically be sent an email notification informing you of this situation if you have the 'Notify me when my Campaign's status changes' option checked in your Account Manager's 'General Settings' tab.

Solutions:

• If your Campaign hits its Monthly Budget, the Campaign will stop until the next calendar month, at which time the Monthly Budget will automatically be reset and your Campaign will begin running again. If you don't want to wait for the Monthly Budget to reset, you can restart your Campaign by simply increasing its Monthly Budget.

NOTE: When changing or increasing your Campaign's Monthly Budget, please be aware that you must enter an amount that exceeds the amount indicated in the 'Monthly Funds Used' area.

For example:

Your Campaign stopped when it hit its Monthly Budget of $200.00 and the 'Monthly Funds Used' was $199.94. If you want to restart this Campaign you would need to add at least $200, as $200 is more than $199.94. Once done, your Campaign will restart within the next hour.

• If your Campaign hits its Total Budget, the Campaign will stop until you take action and increase its Total Budget.

NOTE: When changing or increasing your Campaign's Total Budget, please be aware that you must enter an amount that exceeds the amount indicated in the 'Total Funds Used' area.

For example:

Your Campaign stopped when it hit its Total Budget of $700.00 and the 'Total Funds Used' was $699.94. If you wanted to restart this Campaign you would need to add at least $700, as $700 is more than $699.94. Once done, your Campaign will restart within the next hour.

• You can check 'Yes' next to the 'Do you want to spend your budget evenly?' option. This will attempt to spread out your Campaign's spending more evenly so your budgets lasts longer. However, it will do so at the expense of generating fewer daily Impressions.

Creating a Campaign is one of the most important aspects of using TargetSpot. The following outlines the basic process of creating a Campaign:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Click on the orange 'Campaign Manager' menu and select the 'Create a New Campaign' entry.
3. You will then be taken to the 'Campaign Creation Wizard', which will take you step-by-step through the Campaign creation process.
4. You will first need to select the type of Campaign you want to create. TargetSpot supports three Campaign Types: In-Stream, Pre-Roll and Banner. In-Stream Campaigns can use audio-only ads in various lengths. Pre-Roll Campaigns can use short video clips. Banner Campaigns can use either simple graphic banners or text-only ads.
5. Select a Campaign Type and enter a name for your Campaign when prompted.
6. Next, you will be taken to the ‘Create Your Ad Unit’ screen where you will be asked to associate an Ad Unit (ad) with your Campaign. You can choose to create an Ad Unit from scratch or you can select from a list of Ad Units you may have created previously.

NOTE: Starting on this screen, you will see an ‘Estimated Campaign Impressions’ counter located on the upper-left hand side. This item displays a dynamic calculation of all of the possible Impressions your Campaign can possibly generate on a daily and monthly basis. The estimates will adjust automatically as you make different Ad Unit selections.

7. If you are creating an Ad Unit from scratch, simply choose the Ad Unit creation method that best suits your needs. Once you make a selection, click on the orange 'Continue: Create Ad' button. You will then be taken through the Ad Unit creation process.
8. If you have previously created an Ad unit, select the 'Choose an existing Ad Unit' option and then click on the orange 'Continue: Create Ad' button. You will then be presented with a screen of Ad Units to use. You will then be taken through the Ad Unit creation process to refine your Ad Unit.

NOTE: The ‘Estimated Campaign Impressions’ counter will update based on the type and length of the Ad Unit you create.

9. Once your Ad Unit has been created, you will be taken to the 'Target Listeners by Geographic Preference' screen where you choose the locations and/or times your Campaign will play for prospective Internet Radio listeners. You can target listeners by region, media market, state or down to specific Zip codes. In addition, you can also opt to target listeners during specific hours of the day.

NOTE: As you target your Campaign's listeners, the 'Estimated Campaign Impressions' counter will update based on your geographic selections. Very narrow listener targeting will produce smaller numbers while broader listener targeting will produce larger numbers.

10. When done, click on the orange, 'Continue: Choose Your Stations' button.
11. You will now see the 'Select the Stations For Your Advertising Campaign' screen where you can choose which Internet Radio stations and properties where your Campaign will run. You can choose to 'Automatically Select All Stations', which means that your Campaign will run on every station in the TargetSpot network or you can manually select the stations by market or programming by choosing the 'Manually Select Stations' option.

NOTE: As you select the stations where your Campaign will run, the 'Estimated Campaign Impressions' counter will update based on your selections. Selecting more stations will produce larger estimates than selecting fewer stations.

12. When finished with your station selections, click on the orange 'Continue: Bidding' button.
13. This will take you to the 'Campaign Bidding' screen where you can set your Campaign's budgets and actually enter a bid for your Campaign to run. To set Budgets for your Campaign, check the 'I would like to set my campaign budget' box. Doing this will reveal your budeting options.

NOTE: If you do not set a budget for your Campaign, your Campaign will assume there is not spending limit and will spend your money accordingly.  Setting a Monthly and/or Total Campaign Budget is highly recommended, especially if you wish to maintain control over your Campaign spending.

14. When you are done, click on the orange 'Submit Your Bid' button located at the bottom of the screen.
15. At this point, your Campaign has been created. You can edit your Campaign or you can simply return to the 'Campaign Manager' by clicking on the orange 'Cancel' button.

What happens next?

• Your Campaign will be active and will run as soon as the Ad Unit associated with it is approved by TargetSpot and reviewed by the individual stations that your Campaign has selected to run on.
• Assuming that your Campaign's Ad Unit has been approved and reviewd, your Campaign will start generating within an hour of running.
• Your Campaign will appear in your ‘Campaign Manager’ screen where it can be stopped, re-started or edited.

You can edit or update the contact information associated with your Account by doing the following:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Next, click on the orange 'Account Settings' menu.
3. Click on the light blue 'General Settings' tab.
4. Locate the section labeled 'Update Your Contact Information'.
5. Now change the information you wish to update by selecting the appropriate field.
6. When done, click on the orange 'Save Changes' button at the bottom of the screen.

Your Account's contact information will now be changed.

NOTE: All fields that have a '*' in front of them are required.

Absolutely! TargetSpot’s powerful geographic-based targeting system allows you to target listeners across specific regions or across the entire country.

You can create a custom Report that will show you exactly which stations are running your Campaign and how many Impressions they are generating by doing the following:

1. Click on the orange 'Reports' menu and select the 'Create New Report' item.
2. You will then be taken to the 'Report Wizard', which will take you step-by-step through the Report creation process.
3. During the 'Select Your Report' step, choose the 'Campaign Station Performance' Report and click on the orange 'Continue' button to proceed.
4. Next, you will be taken to the 'Customize Your Report' step. Here, you can select the Unit of Time that will be used to break down your Report data. The choices are Daily, Monthly and Yearly. Choose 'Daily'.
5. You can specify a Date Range that allows you to determine the time periods for which to generate data. Choose 'All Time'.
6. Next, click on the 'Add Report Filter' button and choose the 'Campaign Filter'. This will display a list of all of your Campaigns.
7. Select the Campaign you want to Report on and click the orange 'Continue' button to proceed to the next step.
8. You will then be prompted to enter a name for your Report so it can be saved for future use.
9. Once saved, your Report will be generated.

You can now view this Report and see where your Campaign is running and how it is performing.

NOTE: The Report will be updated every hour with new data. Campaign Activity Reports lag one hour behind your Campaigns.

Thanks to the mass adoption of broadband, the internet radio audience is growing steadily. Recent reports from Arbitron and Edison Media Research showed that 33 million people tune in each week, and that the at-work audience for internet radio has jumped from 12% to 20% in just one year.

To remove Flighting for a Campaign, do the following:

1. Select the Campaign you want to Flight.
2. From the 'Campaign Manager', click the 'Campaign Details' link or from the 'Campaign Details' screen, click on the 'Edit Flight Dates' link.
3. Locate the 'Campaign Flighting' section and clear out the Starting Date and/or Ending Date you entered previously.
4. Click on the orange 'Submit Your Bid' button to save your changes.

Once this is done, all Flighting information will be removed from your Campaign and it will run continuously until it hits a Monthly or Total Budget or you manually stop it.

TargetSpot will send you various notifications regarding various aspects of your TargetSpot Account and Campaign activity via email.

You can control which email notifications you receive by doing the following:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Next, click on the orange 'Account Settings' menu.
3. Click on the light blue 'General Settings' tab.
4. Locate the section labeled 'Update Your Email Notifications'.
5. To turn of a specific notification, simply check the box next to its label.
6. When done, click on the orange 'Save Changes' button at the bottom of the screen.

Your email notifications will now be updated to reflect your desired changes.

NOTE: All email notifications are turn on by default. If you turn off a specific email notification, you will not be informed about a potentially important issue regarding your TargetSpot Account and/or Campaign. Please keep this in mind before disabling any notification.

Yes it does. In fact, TargetSpot’s ability to target listeners down to the Zip Code-level literally allows you to reach listeners in your neighborhood or across the street.

With TargetSpot, you compete against other advertisers who want to reach Internet Radio listeners during scheduled breaks in programming.

Competition occurs when the targeting of one advertiser overlaps with, or is identical to, the targeting of another advertiser. This is resolved using an auction-like process in which each advertiser submits a CPM bid that represents the most they're willing to pay to reach the listeners they've targeted.

TargetSpot's Campaign Bidding follows very simple rules:

• When bidding, you are never guaranteed to reach the listeners you target with your Campaign. Rather, we provide estimates of the number of listeners your Campaign is likely to reach and your chances of getting them based on your current bid and other factors.
• If your bid is higher than a competing advertiser's bid, your Campaign will be exposed (i.e. played) to the listeners you have targeted.
• If your bid is lower, some listeners you have targeted may still be exposed to your Campaign but far fewer than if you had the higher bid.
• You only pay what it actually costs to beat out the advertiser with the next highest bid.

For example:

If you bid $20 for a given Campaign but the next highest advertiser bid $18, you would only pay $18.05, which is lower than you were willing to spend yet high enough to ensure that your Campaign will be exposed to listeners as desired.

TargetSpot is an advertising network that enables you to deliver ads to listeners of hundreds of internet radio stations all from one place. TargetSpot's network includes the internet radio streams of major broadcasters (like CBS Radio and Entercom) as well as web-only streaming providers like AOL Radio.

TargetSpot is the only ad network to offer precise targeting (down to listener zip codes!) for internet radio ads. Advertisers can use an easy self-service online platform or work with an account executive.

TargetSpot is compatible with the following web browsers:

• Firefox 2.x (PC and Mac)
• Netscape 9.x
• Internet Explorer 6
• Internet Explorer 7
• Safari 2.x (Mac)
• Safari 3.x (PC and Mac)

NOTE: Browser compatibility assumes a “standard” web browser. Many third-party plug-ins and browser extensions, including so-called ‘Ad Blockers’ and/or anti-virus software may conflict with how TargetSpot works.

In addition, to use certain parts of TargetSpot (namely ad creation) you must also have:

• Adobe Flash (version 8 or better)
• A high-speed Internet connection (e.g. Cable, FiOS, DSL or T1)

You can view a summary of how much money you've spent on advertising to date as well how much money you have available for via the 'Payment Settings' screen.

To access it, do the following:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Next, click on the orange 'Account Settings' menu.
3. Finally, click on the light blue 'Payment Settings' tab.

At the top of the screen you will see several important items regarding your Account's funding and spending, including:

• Available Funds - this is the total dollar amount that remains in your Account to pay for advertising.
• Total Funds - this is the total dollar amount spent on TargetSpot advertising to date.
• Your Credit Limit - this is your current 'credit line' with TargetSpot. You may add funds to your Account up to the amount displayed.

NOTE: Your Available Funds may be up to one hour old and therefore may not show the actual amount of money you have available, especially if you are running one or more Campaigns that are generating Impressions.

NOTE: This area also provides links that allow you to create Reports on your TargetSpot advertising spending and billing.

Not at this time. TargetSpot only allows you to advertise to listeners located in the United States and its territories.

In addition, we have implemented safeguards to prevent your Campaigns from generating "wasted" Impressions on listeners from outside the U.S.

An Impression is a single play or "exposure" of a TargetSpot Campaign to a single Internet Radio listener targeted by your Campaign. Each time a targeted listener hears your Campaign it counts as one Impression.

NOTE: TargetSpot only counts an Impression if at least 90% of the Campaign was delivered (i.e. exposed to a listener). This is done to help insure that your Campaign was actually played.

Small and medium-sized businesses, large advertisers and agencies, first-time advertisers, digitally-savvy advertisers and traditional radio advertisers all benefit from TargetSpot's self-service of full-service internet radio advertising. TargetSpot’s unique platform attracts advertisers across a wide array of verticals, including ecommerce and "offline" businesses. Both local and national advertisers tap into the network; even independent artists and musicians use TargetSpot to build audiences for their work.

In short, any advertiser that finds value in high-impact online advertising can benefit from TargetSpot’s cost-effective ad platform and precise targeting

When you first create a TargetSpot Account, you are given the option to enter your payment information immediately via credit card or add that information later. If you enter payment, your Account is "Paid" and you have full access to all of TargetSpot’s features including, most importantly, the ability to run ads.

If you don’t enter payment, your Account is a "Trial" and, although it's fully functional, you will not be able to run any ads until you submit your payment details using a credit card.

NOTE: Both types of Accounts can create Campaigns and “Trial” Accounts can have these Campaigns run once payment information is provided.

You can tell what type of Account you have by looking at the upper right hand side of the screen. If you see an area asking you to enter payment information, your Account is a trial and not a paid Account.

NOTE: You can convert a "Trial" Account to a "Paid" Account at anytime by clicking on the blue Enter Payment Information button displayed on every page while you are logged into the system. After you add payment, this indicator will disappear the next time you sign into TargetSpot to reflect your Account’s new paid status.

You can add money to your Account to pay for additional advertising at any time via the 'Payment Settings' screen.

To access it, do the following:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Next, click on the orange 'Account Settings' menu.
3. Finally, click on the light blue 'Payment Settings' tab.

To add funds to your Account, do the following:

1. Locate the section labeled 'Add Funds to Your Account / Update Your Payment Information'.
2. Next, in the box underneath the 'Enter an Amount' label, enter a dollar amount that you wish to add.
3. Select your Credit Card type, enter your Credit Card number, select your Credit Card expiration date and enter your CVV (3 or 4 digit security code).
4. Once done, click on the orange 'Save Changes' button at the bottom of the screen.

NOTE: You can enter dollar amounts as whole numbers or with up to two decimal places. 50, 100.00, 356.11 are all valid amounts.

If you entered all of your Credit Card information correctly, you will receive a message indicating that your transaction was successfully completed and the additional funds will be reflected in the 'Your Account Balance & Summary' section located at the top of the screen.

NOTE: For security reasons, we do not save your Credit Card information. Therefore, you must re-enter the required Credit Card details each time you wish to add funds to your Account. We feel the added security more than outweighs any inconvenience.

The TargetSpot network includes 600 streams from more than 30 partners, with new stations and partners added regularly.

Click here for our most current station list.

Our Redund Policy can be accessed via the 'Refund Policy' link at the footer of every page within the TargetSpot application. Refund requests can be sent to TargetSpot at billing@targetspot.com.

You may only request a refund for the full (i.e., uncharged) balance remaining in your Account. This amount, less a $10 cancellation processing fee, will be returned to the credit card associated with your account.

Note that refunds will not be issued for the following:

• Any unused promotional or advertising credits which remain in an advertiser's account.
• Charges associated with any TargetSpot service (e.g., scripts, Voice Talent, etc.) once service has been rendered.

When you request a refund, we will automatically suspend all active Campaigns in your account and begin to process your request. The process of calculating your Account's final balance can take up to a week to account for any outstanding advertising activity not yet displayed in your reports.

We will send you a confirmation email when the refund is complete. It can then take an additional 5-10 business days, depending on your credit card issuer, for you to receive your refund.

The best way to keep this from happening is use our 'Incremental Account Funding' option.

When enabled, this option allows you to "top off" your Account's balance in adjustable increments by automatically authorizing your Credit Card to add additional funds if your Account balance falls below a pre-determined dollar amount.

For example:

You have an Account with $452.00 available to spend on advertising. With 'Incremental Account Funding' enabled, you can set things up so you add another $100 to your Account if your Account Balance falls below $50. Doing this will insure that your TargetSpot Campaigns keep running and prevent you from having to re-enter your Credit Card info should your Account otherwise run out of funds.

The 'Incremental Account Funding' option is disabled by default. To turn it on, do the following:

1. Log into your TargetSpot Account at http://www.targetspot.com/admin
2. Next, click on the orange 'Account Settings' menu.
3. Then, click on the light blue 'Billing Settings' tab.
4. Now, check the box located on the right side of the screen labeled 'Incremental Account Funding'.
5. Select the dollar amount you wish to automatically add to your Account from the menu next to the label 'Increment my account by'. Your choices are $25, $50, $100, $500 and $1000.
6. Next, select the dollar amount your Account must fall below in order to add the additional funds. This is selected from the menu next to the labeled 'Automatically charge my Credit Card if my account falls below'. Your choices are $10, $25, $50, $100, $500 and $1000.
7. Once done, click on the orange 'Save Changes' button at the bottom of the screen.

Your Account will now automatically add funds based on the selections you made.

NOTE: You can disable this option at any time by simply un-checking the 'Incremental Account Funding' box.

Unlike traditional broadcast radio, Internet Radio is not limited by a broadcast signal. This means that a streaming station physically located in New York can reach listeners in places as diverse as Birmingham, Alabama or Nome, Alaska.

Because of this, TargetSpot separates the process of targeting from where you want to advertise (i.e., stations) from who you want to advertise to (i.e., Internet Radio listeners).

With TargetSpot, you can deliver ads to a broad audience across the entire network, or target your ads. It depends on your business goals:

• National advertisers can deliver ads to all listeners, or target listeners of more than 40 types of programming, including music (Rock, Alternative, Jazz, etc), news and sports.
• Regional advertisers can target ads to listeners of specific stations and/or target listeners geographically based on their location
• Local advertisers can target listeners by their zip code

To explore the geographical distribution of the TargetSpot ad network, visit the TargetSpot Audience Map.

Account Funding
This is the amount of money you elect to add to your TargetSpot Account to fund your Campaigns. The minimum amount you can add is $50.00 USD but you can add any amount up to your TargetSpot-imposed Credit Limit.

Account ID
This is a unique numeric identifier associated with each TargetSpot Account. It is useful when corresponding with TargetSpot’s Customer Support staff.

Account Manager
This is the interface that allows you to manage your TargetSpot Account, including contact details and payment information.

Advertising Deposit
This is the initial amount of money required to start advertising on TargetSpot. The minimum deposit is $50.00 USD and the maximum is $1000.00 USD.

Ad Unit
This is your actual TargetSpot ad, which can be one of four types: Audio Spot (audio ad), Video Spot (video ad), Graphic Spot (static or animated graphic banner) or a Text Spot (text banner).

Ad Unit Duration
This is the length of a given TargetSpot Ad Unit and only applies to Audio Spots and Video Spots. Currently, Audio Spots support Ad Unit Lengths of :10, :15, :30 and :60 seconds. Video Spots support lengths of up to :15 seconds.

Ad Unit Status
This is the current status of an Ad Unit added during the Campaign creation process. All Ad Units must be reviewed by TargetSpot and then reviewed and approved by its various network partners in order for your Campaign to run.

Age Skew
This is the slant towards one or more age ranges that a given Internet Radio station appeals to in its programming. For example, an Internet Radio station that has an Age Skew of 18-34 means that its programming primarily appeals to listeners between the ages of 18 and 34.

Audio Enhancer
This is an optional tool that allows you to enhance your Audio Spot ads by adding background music sound effects.

Audio Spot
This is TargetSpot's audio Ad Unit. Audio Spots can be created using pre-recorded audio files that you upload; recorded using our Record by Mic tool or professionally recorded using our Voice Talent Store. Audio Spots can include optional background music and sound effects and support an accompanying graphic image and clickable link.

Available Funds
This is a balance of much money is currently in your Account and available for use by your TargetSpot Campaigns.

Banner Campaign
This is a type of TargetSpot Campaign that allows advertisers to place Banner or Text-based ads on the media players of Internet Radio stations.

Bid Price
Also called a bid. This is the highest amount that you are willing to pay for each 1,000 Impressions generated by your TargetSpot Campaign.

Billing Address
This is the address associated with your credit card.

Budget Spread
Also known as 'spending your budget evenly'. If enabled, this feature allows you to cap the daily spending of your Campaign by spreading your Monthly (or Total Budget) over the length of the current month or the Campaign’s Flight dates.

Campaign
A TargetSpot Campaign consists of an Ad Unit, targeting information and a Bid Price. Any of these components can be changed at any time allowing you to easily tailor, refine and optimize your TargetSpot Campaigns to achieve distinct advertising goals.

Campaign Cost Estimate Summary
This is a summary of your Campaigns potential cost in dollars based on your current Bid Price and projected Impression levels.

Campaign Exposure Frequency
This is the average number of times a unique listener was exposed to your TargetSpot Campaign over given time period. Campaigns with higher frequency settings will generate more Impressions and likely reach more listeners than Campaigns with lower frequency settings. Currently, TargetSpot allows you to set the frequency of your Campaigns to once every 15 minutes, once per hour or once per day.

Campaign Flighting
This allows you to schedule your TargetSpot Campaigns to run at some point in the future or for a selected period of time (e.g., from 12/01/2008 until 12/23/2008).

Campaign Manager
This is the interface that allows you to create, edit, view and manage your TargetSpot Campaigns.

Campaign Status
This is the current condition of a TargetSpot Campaign.

Click
A click (sometimes called a click through) occurs when an Internet Radio listener is exposed to your ad and clicks on your ad within a TargetSpot-enabled media player, leading them to your website.

Copied Campaign
This is a duplicate of an existing Campaign that can be used as a template for other Campaigns. Using Copied Campaigns can save you time when compared to creating a new Campaign from scratch.

CTR
CTR or Click through rate is the number of clicks your ad receives divided by the number of times your ad is exposed to an Internet Radio listener.

CPM
CPM stands for cost-per-thousand Impressions. In a CPM pricing model (as used by TargetSpot), you pay for every 1,000 Impressions your ad receives.

Credit Limit
This is the maximum amount you can add to your TargetSpot Account at the current time. All TargetSpot advertisers start out with a $1000.00 USD Credit Limit regardless of their creditworthiness. After one successful desposit of funds, this limit is raised to the maximum amount of credit supported by the credit card associated with the Account.

Crop Audio
This is a special feature that allows you to trim an uploaded audio file to the proper length.

Custom Visual
This is the Visual that you upload using any JPEG or PNG image and select SWF (Flash) animations.

Customize Report
TargetSpot allows you to customize any Report you may generate, including adjusting time periods, date ranges and setting up various filters on the data that you wish to output.

Daily Avails
This is an estimate of how many Impressions your TargetSpot Campaign is likely to generate on a daily basis based on your Targeting Budget, Campaign Exposure Frequency and Bid Price.

Dashboard
This is your personalized TargetSpot 'home page'. It provides shortcuts to the most popular functions of TargetSpot.

Editorial Policy
This is TargetSpot’s official policy regarding ads it deems acceptable to run on the various stations within its network. It is available from the footer (bottom) of every page in the TargetSpot application.

Email Notification
This is an email-based notification that is sent to you when certain events related to your TargetSpot advertising occur. For example, you can receive Email Notifications for changes in your Campaign Status. Email Notifications can be selectively turned on and off.

Funds Used
This is the amount of money used by a given TargetSpot Campaign to pay for advertising. Fund usage is tracked on a daily, monthly and total basis so you can track the overall as well as historic spending of your Campaigns.

Gender Skew
This is the slant towards a particular gender that a given Internet Radio station appeals to in its programming. For example, an Internet Radio station that has a Gender Skew of Female has programming that appeals to more women than men.

Graphic Spot
This is TargetSpot's banner Ad Unit. Graphic Spots can be created using graphic files you upload and a clickable link.

Incremental Account Funding
This option allows you to automatically top off your Account Balance if it falls below a certain amount, which allows you to keep your Campaigns running without requiring you to re-enter your Payment Information. You can select the threshold at which Incremental Account Funding is activated as well as the dollar amounts to top off your Account Balance with.

Impression
An Impression is a single play or "exposure" of a TargetSpot Campaign to an Internet Radio listener. Every time a targeted listener hears your Campaign, it counts as one Impression.

Initial Deposit
This is the minimum dollar amount required to advertising on TargetSpot when creating your Account. Currently, TargetSpot's Initial Deposit is $50.00 USD but you can enter up to $1000.00 USD if you wish.

In-Stream Campaign
This is a type of TargetSpot Campaign that allows advertisers to place audio ads inside streaming content. In-Stream Campaigns are :10, :15, :30 and even :60 seconds long.

Internet Radio
Internet radio is an audio broadcasting service transmitted via the Internet. Internet radio "stations" are usually accessible from anywhere in the world — for example, to listen to an Australian station from Europe or America and vice-versa. This makes it a popular service for expatriates and for listeners with interests not adequately served by local radio stations (such as progressive rock, classical music, 24-hour stand up comedy, and others). Some Internet radio services offer news, sports, talkback, and various genres of music — everything that is on the radio station being simulcast over the Internet.

Invoice
This is a summary of a given TargetSpot payment transaction. Invoices are generated each time you add funds to your Account and each time you pay for a specialty service, such as Professional Voice Talent.

Monthly Avails
This is an estimate of how many Impressions your TargetSpot Campaign is likely to generate on a monthly basis based on your Targeting Budget, Campaign Exposure Frequency and Bid Price.

Monthly Budget
This is a monthly spending limit for your TargetSpot Campaign. It allows you to restrict how much money your TargetSpot Campaign spends on advertising on a monthly basis. Active Campaigns will pause once they reach a Monthly Budget (if set) and automatically restart the next month.

Paid Account
This is a TargetSpot Account that allows advertisers to run Internet Radio advertising Campaigns on the TargetSpot network.

Payment Information
You must supply valid Payment Information - namely a valid credit card in order to advertise on TargetSpot. TargetSpot currently accepts Visa, MasterCard, American Express and Discover cards.

Payment Settings
This area allows you to enter or update the Payment Information associated with your TargetSpot Account.

Pre-Roll Campaign
This is a type of TargetSpot Campaign that allows advertisers to place :15 second long video ads on the media players of specific Internet Radio stations. These ads are automatically shown each time a given listener launches a TargetSpot-enabled media player.

Professional Voice Talent
This is a special service offering that allows you to order custom audio recordings made by our roster of professional voice over artists accessed through the 'Voice Talent Store' on the Dashboard screen. Professional Voice Talent recordings are an additional cost and are priced according to their length.

Programming Categories
This is the type of programming offered by one or more Internet Radio stations in TargetSpot's advertising network. Examples of station programming might include Sports/Talk, News or Alternative Rock music.

Promo Code
This is a special coupon code issued to both new and existing TargetSpot advertisers at various times. When entered, it allows you to redeem everything from free services to free advertising credit.

Record by Mic
This is a special Audio Spot creation tool that enables you to record your audio messages using an ordinary microphone directly into your web browser.

Refund Policy
This is TargetSpot’s official policy regarding getting your money back. It is available from the footer (bottom) of every page in the TargetSpot application.

Report Manager
This is the interface that allows you to create, edit, view and manage your TargetSpot Reports.

Report Types
TargetSpot supports several types of reports. These include both advertising performance reports and activity-relegated reports.

Run of Network
This term refers to what occurs if your Campaign targets Internet Radio listeners across all of the stations in TargetSpot’s network.

Station Location
This is the media market (geographic location) of a given Internet Radio station in TargetSpot's advertising network. Unlike traditional Radio, there is not a direct relationship between listeners and an Internet Radio station's location. It's entirely possible for an Internet Radio station located in San Francisco to be listened to by someone located in Boston and vice-versa. However, it stands to reason that most listeners will listen to Internet Radio stations that are located within their geographical area.

Targeting
This is your specific Internet Radio station and listener targeting selections. Your Targeting can be as broad or as granular as you want.

Text Spot
This is TargetSpot's text-only Ad Unit. Text Spots can be created using a special visually oriented tool and support a clickable link.

Total Campaign Budget
This is the total spending limit for your TargetSpot Campaign. It allows you to restrict how much money your TargetSpot Campaign spends for the duration of its life. Active Campaigns will stop once they reach a Total Campaign Budget.

Total Funds Used
This is the total amount of money that has been spent on TargetSpot advertising to date.

Trial Account
This is a TargetSpot Account that allows advertisers to explore and get comfortable with the system but cannot run Internet Radio advertising Campaigns on the TargetSpot network.

Video Spot
This is TargetSpot's video Ad Unit. Video Spots can be created using either created or pre-recorded video files you upload and support a clickable link.

Visual
This is an image that can be associated with an Audio Spot ad. Examples of Visuals may include product photos, company logos and similar element. Visuals can either be uploaded or selected from a small collection of stock elements that TargetSpot provides.

Voice Talent Store
This area allows you to have a professional voice over artist record your audio ad for a modest, additional fee. These recordings can then be uploaded into TargetSpot and used in any of your Campaigns.

As an advertiser, there are two ways to work with TargetSpot.

1. Use a self-service, online ad platform to book, create and buy advertisements
2. Work with an account manager for full-service advertisements.

To get started, click here. 

If you are interested in selling ad inventory for your audio streams in the TargetSpot ad network, contact us at partners@targestpot.com

No. Once an ad (Ad Unit) has been created, it can't be downloaded or used for any other purpose than for advertising on TargetSpot. This includes using the audio (or video) files you create on your website, blog, social networking profile, etc.

Your Credit Card is perfectly safe when using it on TargetSpot because:

• We use a secure, encrypted connection for all Credit Card transactions.
• We do not store your Credit Card on any of our servers. We merely pass your Credit Card information to our payment-processing partner and authorize your card - nothing more.

TargetSpot supports:

• 10, 15, 30 and 60 second audio ads, delivered in the stream of content, with clickable synchronized banner ads.
• Pre-roll video ads, which are 15 second long video ads that play when the listener launches their media player.
• Banner and text-only ad campaigns will also soon be available.

No. You only purchased the right to use the recording for advertising on the TargetSpot system. It is a violation of our license to use the recording for any other purpose, including using it on your own website or blog.

You can start or stop any Campaign on a given date by 'Flighting' it. Flighting allows you to schedule your Campaigns to start on specific dates or to run for a specific period of time.

For example:

You want to run a Campaign between 11/02/2007 and 12/24/2007.

To enable Flighting for a Campaign, do the following:

1. From the ‘Campaign Manager’ screen, select the Campaign you want to Flight.
2. Click the Campaign’s 'Campaign Details' link.
3. Next, locate the 'Campaign Flighting' section at the bottom of the 'Campaign Details' screen. You will see a field called 'Set Campaign Start and End Date'.
4. To have your Campaign start running on a given date, click anywhere inside the boxes. A calendar will appear where you can select your Campaign's Starting Date.
5. To have your Campaign stop running on a given date, click in the 'End Date' field. A calendar will appear where you can select your Campaign's end date or you can manually enter the end date in MM/DD/YYYY format.
6. Once you have entered your dates, click on the orange 'Save Changes' button to save them.

Your Campaign will now be scheduled to run according to the dates you entered.

For example:

If you entered 12/20/2008 as your End Date, your Campaign will run until it reaches 12/20/2008 and not during 12/20/2008.

NOTE: Flighted Campaigns will run up until the End Date you specify.

NOTE: TargetSpot currently starts (and stops) Flighted Campaigns using EST (Eastern Standard Time) instead your local time. Flighted Campaigns always start and end at 12am EST so please keep this in mind when using this feature.

NOTE: You can change your Campaign's Starting and Ending Dates at any time.

TargetSpot suggests a Bid Price based on the following items:

• Your Ad Unit length
• Your Campaign's specific Targeting selections
• Your Campaign budgets (if defined)
• Your Campaign's Exposure Frequency settings
• The Bid Price that other advertisers are current paying for the same Ad Unit and Targeting selections

All but the last item are under your control. By adjusting these elements, you can help determine the Bid Price we display for a given Campaign at a given time.

NOTE: Although Bid Prices are dynamic according to the previously mentioned factors, there are minimum 'floors' for each type of Campaign and Ad Unit supported by TargetSpot. Thus, you are free to enter Bid Prices that match or exceed these minimums but you can't go below them.

With TargetSpot, you buy ads on a CPM (cost-per-thousand impressions) basis. One impression is counted whenever the ad is delivered to one user, and you pay for ads based on every 1000 users you reach.
 
The cost of a TargetSpot ad varies based on the ad type. Learn more.

All Reports can be exported as CSV (comma separate value) text files, which are directly compatible with most versions of Microsoft Excel, whether you are running TargetSpot on a Windows or Mac.

To export a Report, do the following:

1. Once you generate a Report, click on the 'Export as CSV Text' button.
2. You will be prompted if you want to do this. Click on the 'Ok' button to proceed.
3. Your browser will display a box asking you where to save the Report. It will be saved to where you specified as a ZIP file.
4. Unzip the Report and open with Excel or your favorite spreadsheet application.

NOTE: Both Windows XP/Vista and Macintosh systems come with built-in software to open ZIP files.

NOTE: CSV files are automatically recognized by Microsoft Excel and can be imported into other spreadsheet applications such as Numbers or Tables (Macs).

Advertisers of many sizes and budgets use TargetSpot. Some advertisers run short campaigns with just a few hundred dollars a month budget, while others work with large budgets to reach far broader audiences.

We recommend that you try our Budget Calculators to best determine your TargetSpot budgets.

Campaign Flighting is an optional feature that allows you to schedule when a particular Campaign starts and/or ends. It is primarily useful if you are advertising a two-week sale or during the Christmas season, etc.

Most Campaigns will not need to use Campaign Flighting. However, we make it available to those advertisers who need their Campaign(s) to run during a specific period of time or between certain dates.

To Flight your Campaign, do the following:

1. From the 'Campaign Manager', click on the 'Edit Bid' button or from the 'Campaign Details' screen, click on the 'Edit Flight Dates' link.
2. You will be taken to the 'Campaign Bidding' screen where the Campaign Flighting area will be revealed (it's located under the 'Advanced Options') link.
3. Enter a start and end date. These dates will determine the period of time that your Campaign runs for.
4. When done, click on the orange 'Submit Your Bid' button.

NOTE: Adding Flighting to a running Campaign will stop your Campaign if it is currently running. The Campaign will re-start begining on the start date you specified.

NOTE: TargetSpot currently starts (and stops) Flighted Campaigns using EST (Eastern Standard Time) instead your local time. Flighted Campaigns always start and end at 12am EST so please keep this in mind when using this feature.

With TargetSpot, you can upload pre-existing ad creatives. However, if you don’t already have creative, you can:

• Work with TargetSpot’s free built-in ad creation suite that includes a script library and easy-to-use audio and pre-roll video tools
• Opt for TargetSpot’s low-cost, high-impact creative services, including professional copy writing and voice overs. Prices range from $79.00 to $149.00 depending on the length of the recording and the particular voice talent you select.

TargetSpot offers both self-service and full-service ad campaigns. To get started, click here.