Research
At TargetSpot, we're committed to giving you the information you need to succeed in internet radio advertising. To better understand internet radio's rapid growth and high-impact advertising opportunity, explore the various topics in this section. Here are some highlights:
- 33 million people listen to internet radio weekly, according to Arbitron/Edison Media Research's "The Infinite Dial 2008"
- The at-work internet radio audience has grown from 12% to 20% in one year, states a 2008 Arbitron/Edison study.
- Internet radio listeners are 40% more likely to live in a household with an annual income of $100k, according to Arbitron/Edison's "The Infinite Dial 2007."
- 57% of listeners report listening to streaming radio while buying at a website according to Radio Ad Effectiveness Lab's "Radio and Internet: Powerful Complements for Advertisers," (2007).