Everything You Need to Succeed

TargetSpot's online ad platform was designed to deliver the most value possible from internet radio campaigns while also supporting a simple and efficient experience for all advertisers.

A Vast and Desirable Audience
TargetSpot's audience is comprised of listeners of more than 50 broadcast groups across the country. National advertisers tap into the broad reach, while local advertisers drill down to the most meaningful audience segments with TargetSpot's geographic targeting.

High-Impact Ad Formats
TargetSpot enables you to reach and target internet radio listeners with the emotional impact of radio as well as the interactivity and precision of online advertising.

  • Audio ads are inserted in the stream of content in 10-, 15-, 30- and 60-second lengths. Each audio ad is delivered with a synchronized and clickable image.
  • Pre-roll video ads (up to 15 seconds) play when the user launches their media player.

Precise Targeting Options
When you create your campaign, you can deliver your ad to all listeners across the entire TargetSpot network or target your ads by:

  • Listener's geographical location, such as their region, media markets, or even zip code.
  • Programming type, such as Rock, Sports, Talk, Country, etc
  • Time of day, such as 3pm to 6pm.

Targeted advertising ensures that the listeners receive the ads that are most relevant to them, which in turn results in a more meaningful (and cost-effective) ad buy.

Easy and Affordable Creation
TargetSpot's ad creation tools are designed so anyone can easily create a high-quality audio ad. Access music clips, voice-over tools, a full library of editable scripts and a multi-track audio mixer to bring it all together.

You can also choose to work with TargetSpot's in-house creative services team for highly competitive rates on original copy and professional voice over. TargetSpot also enables you to use creative that you may have developed for other audio or video campaigns.

Self-Service or Full-Service Campaign Management
TargetSpot's online platform enables you to create and manage all aspects of your campaign from anywhere you access the internet. Log in to create new campaigns, set different targeting criteria and view estimates of your campaign reach. Monitor the progress of all your campaigns and even make changes while a campaign is running, 24/7.

Advertisers can use TargetSpot's self-service option to manage and run their own campaigns. Full-service is also available.

Performance Reports
TargetSpot offers near-real time data on your campaign's performance to help you maximize your internet radio advertising campaigns - while they're running! Advanced features, such as the Conversion Tracker, can also be used to measure impact beyond the click.