Easy, Effective and Affordable Advertising for Small & Local Businesses

Now you can grow your business with advertising that's easy, affordable and effective. With TargetSpot, you can deliver high-impact, targeted and measurable audio ads to listeners of internet radio stations on a budget that works for your business.

  • Deliver high-impact 15, 30 and 60 second online audio ads with a clickable graphic.
  • Precise Ad Targeting enables you to reach listeners by location (region, state, even zip code), time of day and format (Rock, Alternative, Country, Jazz, News, Talk, Sports, etc).
  • Self Service Ad Platform gives you full control of your ad campaign, 24/7, and supports easy payment by credit card.
  • Ad Creation Tools & Services can significantly reduce and even eliminate the cost of ad creation.
  • Impression Calculators provide estimates of the budget you'll need to reach your target audience.
  • Budget & Bid Tools enable you to control your budget and how quickly it is spent.
  • Performance Reports allow you to understand how your ad is performing in near-real time.
  • In-line Help & Customer Support is available should you have questions or need assistance.

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How much you need to spend to succeed with TargetSpot will vary depending on the ad length and the audience you want to reach. TargetSpot's self service platform will provide you with spend recommendations based on the targeting/set up of your ad campaign, but here are some guidelines:

  • We recommend a $300 a month minimum for a locally targeted 30-second ad campaign.
  • Medium to larger markets should anticipate at least a $1000 monthly spend.
  • If you want to reach a national audience on a limited budget, we recommend initially targeting a few markets to make the most of your spend.

TargetSpot ads are sold on a CPM (by the thousand) basis so, for example, a $300 month/3 months budget would deliver a 30 second audio ad 120,000 times!

Because audio is a frequency medium, the impact of your ad will grow over time. For that reason, an effective TargetSpot test will last at least 3 months.

Start setting up your campaign to view cost estimates now!

We understand that you may not already have an audio ad ready to go. That's why we offer two easy options for getting one, quickly and cost effectively:

  1. Use TargetSpot's free ad creation tools, script library, sound effects and music beds to build your own ad.
  2. Work with TargetSpot's in-house creative service team for a professional custom ad script and/or voice over, starting at only $79. It only takes a couple of days to create one!

Either way, you can get an affordable audio ad in just a couple of days.

Check out the ad tools, order a custom script or explore the voice over store when you create your account.

What kind of results should you expect from your internet radio campaign?

  • Brand Awareness: Internet radio advertising combines the proven emotional appeal of radio (audio) advertising with the precision, interactivity and measurement of internet radio. This unique ad format is proven to lift brands and fuel recall.
  • Click Through: TargetSpot ads typically generate a click-through rate on par with display ads (.001%) to significantly higher than other online formats (.04%).
  • Increased Website Traffic: Not all traffic generated by your audio ad will come via a click. In fact, studies have shown that on average 50% of traffic resulting from ads comes through a keyword search or a direct visit to the site. This is particularly true in the case of internet radio ads, which are often delivered to consumers while they are active in a separate browser.
  • Phone Calls and In-Store Visits: Internet radio advertising lends itself to online visits, but it can also impact inbound calls and in-store visits.

Internet radio ads offer a powerful way to build brand awareness. If you're interested in driving a specific response to your ad, remember to include a call-to-action in your creative.

Get started!