Advertisers
The Fast Track to Internet Radio Ad Success
Not sure how to get started? This section provides you with tips on pricing and budgeting that will help you plan an effective internet radio campaign.
Understanding Ad Rates & Pricing
TargetSpot advertising is sold on a CPM basis, which simply means you pay for every 1000 times an ad is delivered. For example, 30 second audio ads are sold at a $7.50 CPM. If you wanted to deliver your advertisement 100,000 times, an ad with a CPM of $7.50 would cost $750.
| Type | CPM* |
|---|---|
| 10-second audio ad | $2.50 |
| 15-second audio ad | $3.75 |
| 30-second audio ad | $7.50 |
| 60-second audio ad | $15.00 |
| Pre-roll video ad | $15.00 |
*These are base rate CPMs. Targeting criteria and other factors may impact CPM, but your campaign CPM will never exceed the maximum bid you set for your campaign.
Planning Your Budget
How much do you need to spend on an effective internet radio campaign? The most important factor, outside of your general marketing budget, is how you choose to target your campaign.
Because TargetSpot reaches a vast national audience, advertisers can run very broad campaigns. But the larger your target audience, the greater investment you'll need to make an impact. Conversely, the more precisely you target your campaign, the more narrow an audience you will reach and the less your campaign will cost. Advertisers in small markets, or those that are running highly targeted campaigns, can often work with just a few hundred dollars a month.
If you're not sure how much you should spend, TargetSpot provides you with estimates of the available impressions based on the targeting criteria you choose as you set up your campaign. You can also use budget calculators to explore the cost of your next campaign.
Maximizing Your Budget
Whether your working with $250 or $250k, TargetSpot enables you to set caps on your campaign to limit your monthly or total-campaign spend. These controls, paired with features like frequency caps and spread-even budget options, help you maximize your internet radio campaigns.
