Advertisers
Pricing and Planning for Internet Radio Campaigns
TargetSpot enables advertisers of all sizes and budgets to reach consumers with high-impact internet radio campaigns. Businesses with smaller budgets can run locally targeted ad campaigns on just a few hundred dollars a month, while TargetSpot's broad reach attracts top brands and agencies for national campaigns.
Ad Formats
Choose from 15, 30 and 60 second audio ads, each with a synchronized clickable image that runs in the media player. (If you're not sure what length ad to choose, we recommend you start with a 30 second audio ad.)
Additional formats, such as pre-roll video ads, are available for full-service campaigns.
Ad Rates
TargetSpot ads are sold on a CPM or "cost per thousand" basis, which means advertisers are billed per every thousand deliveries of their advertisement.
For full-service campaign rates, contact us. Advertisers can purchase impressions (non-guaranteed) with a credit card through our self-service platform.
The following rates apply to self-service campaigns and represent minimum CPMs only; actual CPMs may vary depending on targeting criteria.
CPM is "cost per thousand impressions." In other words, an ad rate of $7.50 means that you pay $7.50 for every 1000 deliveries of that ad.
| Self-Service Rates | |
|---|---|
| 15 second | $3.75 (Minimum) CPM |
| 30 second | $7.50 (Minimum) CPM |
| 60 second | $15.00 (Minimum) CPM |
Maximizing Your Budget
The broader your audience, the more you'll need to allocate in order to reach your audience effectively.
Campaign Length
For most campaigns, we recommend a minimum three month run to effectively build an emotional connection with your target consumer. You can, however, set your campaign to run for any time period, and stop it at any time.
