Today more than 33 million unique people listen to internet radio each week, and the demand for free, quality music, news and sports content continues to grow. For advertisers, this represents a new opportunity to reach consumers - one that combines the credibility, impact and familiarity of radio with the interactivity, precision and measurement of the web.
TargetSpot's unique advertising platform allows advertisers to reach the listeners of hundreds of internet radio stations across the country with high-quality audio and video advertisements. Ads can be targeted, measured, and optimized on-the-fly through an online campaign management tool.
Advertisers can use TargetSpot in two ways:
Over one in seven 25- to 54-year-olds listen to online radio on a weekly basis. - Arbitron/Edison Media Research, The Infinite Dial 2008
Internet radio listeners are typically affluent, employed and educated. - Scarborough USA 2008
Internet radio listeners spend more time and money online than the average web user. - Scarborough USA 2008