Management Team

Eyal Goldwerger, CEO

Eyal Goldwerger is a seasoned entrepreneur with diverse experience leading technology ventures in a variety of industries. Most recently, he was Chief Executive Officer of XMPie Inc., a software company providing marketing applications to enterprises, agencies and commercial printers. Eyal led XMPie through rapid growth up to its successful acquisition by Xerox Corporation. Prior to that, Eyal held various leadership positions, serving as EVP Consumer Products & Distribution at a contextual online advertising network, and was Founder and CEO of GoCargo.com, an Internet-based global trading system for container shipping capacity. Previously, he was a consultant at The Boston Consulting Group in New York.

Eyal is a Board Member at Galil Software, which provides R&D and QA outsourcing services in a wide range of domains. He holds an MBA from INSEAD, and a B.A. in Economics, Rector's Honor, from Tel Aviv University.

Andrew Eisele, CFO/COO

Andrew Eisele is the Chief Operating Officer and Chief Financial Officer of TargetSpot, Inc. Before joining TargetSpot, Andrew was Senior Director of Business Development at Associated Content, a leading online publisher and provider of multimedia content. Andrew was previously at About.com from shortly after launch, through its initial public offering and eventual acquisition by Primedia. At About.com, Andrew's responsibilities as Vice President, Partner/Product Development included managing Sprinks, a contextually-targeted pay-per-click network, and the Luna Network, an advertising network of over 500 independent niche partner websites.

Andrew holds an M.B.A. in Finance/International Business from New York University and a B.S. in Management from Binghamton University.

Eric Ronning, co-President of Sales

Eric Ronning joined TargetSpot from RL Radio where he was co-founder and Managing Partner. Eric previously served for four years as an Executive Director at Yahoo!, where he led a team responsible for successfully building Yahoo!'s reputation and market share with advertising agencies and Fortune 500 company clients. Prior to that, he served as Regional Vice President for Clear Channel National Radio Sales/Interep Radio in the Southeast region, as well as working as VP/Director of Sales for D&R Radio/Interep and Sales Manager for Blair Radio/Katz Media in Los Angeles.

Andy Lipset, co-President of Sales

Andy Lipset, an 18 year media sales and management veteran, joined TargetSpot from RL Radio, where he was co-founder and Managing Partner. Previously, Andy served as Director of Sales for AOL Music, where he worked with marketers to create programs centered on the company's Music and Radio properties. He also worked as Vice President/ Director of Sales for the New York office of D&R Radio, an Interep company. While at D&R, Mr. Lipset guided the company's largest office and helped lead the company to a position as the firm leader in the radio rep business. Mr. Lipset has also worked as an Account Executive at leading radio advertising firms such as Hillier, Newmark, Wechsler and Howard Radio Sales/Interep.

Ari Feldman, VP of Product

As TargetSpot's VP of Product, Ari is responsible for defining and enhancing the functionality for TargetSpot's various systems and managing its product roadmap. Since 1995, Ari has held various Internet-related positions at Heavy.com, Oddcast, the Cabletelevision Advertising Bureau, Columbia House, Simon & Schuster, iVillage, the ad-sponsored game startup ZapSpot and ad agency heavyweights Wunderman Cato Johnson, Ammirati Puris Lintas and kirshenbaum bond + partners.

In addition to his interactive work, Ari is also a skilled pixel artist and also wrote a 504 page book called "Designing Arcade Computer Game Graphics" (ISBN: 1-55622-755-8) back in 2000. When not playing Gregor Samsa or Annie Sullivan at work, Ari likes to spend quality time with his wife.

Allen Baum, VP of Business Development

Allen Baum, a 17 year internet/media sales and business development veteran, joined TargetSpot from Slacker personal internet radio where he was Chief Revenue Officer and responsible for all advertising sales. Previously, Baum was the Chief Revenue Officer at Ruckus, a college music service that was sold to Universal Music and Sony/BMG. He has held lead management positions at The Health Central Network, Quigo Technologies and Miva. Baum served as Director of Corporate Development at Lycos from the inception of the company, where he was the top revenue producer creating an excess of $200M in partnerships which helped lead to the sale of Lycos to Terra Networks in 2000 for $5.4b. He started in the media industry as an Account Executive at Westwood One and has a sales/research background from Katz Media and Seltel.

Baum graduated with a BS from SUNY at Albany and currently lives in East Hills, NY with his wife and 2 kids.

Jeff O'Connell, VP of Engineering

Jeff's penchant for playing with new technologies has led him to 15 years of development of exciting products in new media. At the beginning of his career he spent three years as a software developer for the newly launched NYTimes.com. In 1999, Jeff joined Net Technologies, a startup building a telephony to streaming media platform. Jeff continued his career at Wimba - then known as HorizonLive - a collaborative learning software company. As a senior manager at Wimba, Jeff led several development teams working on a range of the company's products and was a member of the company's product strategy team. Most recently, Jeff was Vice President, Technology for Healogica - a startup using social media and an easy-to-use matching engine to help increase patient awareness and participation in clinical research studies. Jeff O'Connell earned his BA with a concentration in Religion from Colgate University.

Leora Schachter, VP of Marketing

Leora brings over 15 years of marketing experience at start-ups and Fortune 500 companies to TargetSpot. Previously, Leora was the VP, Strategy and Development of IAC Advertising Solutions. She led the advertising product management and development for client sites including Evite, Citysearch, Ticketmaster, and Match. Leora and her team educated clients and served as liaison with the sales force to develop scalable advertising programs. Prior to IAC, she was General Manager at Waterfront Media, an online health company. She built and grew subscription and advertising revenues for health and fitness websites, including EverydayHealth.com. At the start of her career, Leora executed key marketing programs at American Express, where she managed partner marketing campaigns and launched their international websites.