About Us
Press Releases
TargetSpot Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion
New York, January 22, 2008 – Streaming media advertising platform TargetSpot, Inc. today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. TargetSpot was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Targetspot and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."
The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
TargetSpot's patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages within streaming media. Using TargetSpot's online ad platform, advertisers can create cost-effective customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to a specific demographic, location (down to the zip code) and/or station.
Campaign costs vary, with advertising revenue being shared between TargetSpot and the participating broadcaster. Advertisers can open a TargetSpot account with as little as $50.
TargetSpot has partnered with over 500 stations nationwide. It is already working with CBS Radio and Entercom Communications Corp, two of the top five broadcasters in the nation, as well as many other station groups and Web 2.0 music services.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com
"We're honored that AlwaysOn recognized the critical role we are playing in the growing streaming media market," said TargetSpot CEO Doug Perlson. "The demand for streaming media continues to increase and now, with our cutting edge technology, broadcasters have the ability to fully monetize their streaming media audience."
TargetSpot Adds New Radio Broadcasters
MediaPost Publications - Wednesday, Jan 16, 2008
About TargetSpot
TargetSpot (www.targetspot.com) is the first end to end advertising marketplace specifically designed for streaming audio. TargetSpot's online ad platform allows advertisers to easily create, buy and place advertising messages on hundreds of streaming audio stations, including CBSRadio, Entercom Communications Corp, and Beasley Broadcasting. Advertisers use TargetSpot to reach millions of engaged streaming audio listeners through national campaigns and/or target listeners by station, location, listening preferences and demographics. Founded in 2007, the company is based in New York City.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
