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TargetSpot Offers Internet Radio Advertising Bonus Package for Small Businesses
Leading internet radio advertising firm eliminates barrier to entry for small businesses with 33% and free ad creation on its 600+ station network; Allows companies to reach local listeners without wasting ad dollars
New York (June 12, 2008) -- Continuing its mission of opening the exciting and lucrative world of streaming media to advertisers of all sizes by providing cutting edge ad creation and purchase technology, TargetSpot, Inc. is now offering a special bonus package for small businesses to get involved in this great field – a 33% discount package over three months for targeted advertising.
The new package will offer advertisers three packages of 30 second audio spots at a cost as low as $500 a month. The packages, which include assistance on script creation and voice over work, will enable businesses to reach hundreds of thousands of listeners, targeted down to the zip code. See the link for more details:
“Our small business package is a great way for advertisers to dip their toe into the streaming media marketplace, and discover just how valuable this listener pool can be,” said TargetSpot CEO Doug Perlson. “In a short time, we have seen that advertisers are very impressed by the internet radio’s unique reach among target audiences.
“Our targeting technology, combined with our easy to use ad creation and purchase platform, allows small businesses an easy entrance into internet radio. They quickly discover that it is a perfect advertising market for any company that can not afford to waste precious ad dollars on big media campaigns, but instead must be able to hit the audience target on the first shot.”
"I operate a mobile Mercedes Benz repair service. I've tried radio before, and thought it was expensive, but with TargetSpot you can set your own budget. You build your account, load your ad, customize it or play it as is, then pick where you want it to play and what times. I can see just how effective my ad is on certain stations and at certain times," said customer Michael Cunningham, the owner of Workshop MB.
TargetSpot’s patent pending technology allows businesses of all sizes to create, buy and place advertising messages on internet radio. In addition to its full-service offering, TargetSpot offers a self-service option that allows advertisers to create cost-effective customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to a specific demographic, location (down to the zip code) and/or station.
In its first year of operation, TargetSpot is already working with CBS Radio and Entercom Communications Corp, two of the top five broadcasters in the nation, as well as several pioneers of internet radio, and a number of web 2.0 music service innovators. Additionally, beginning this Spring, TargetSpot will also provide access to streaming advertising on AOL Radio streams powered by CBS Radio’s technology.
About TargetSpot
TargetSpot (www.targetspot.com) is the first end to end advertising marketplace specifically designed for internet radio. TargetSpot’s online ad platform allows advertisers to easily create, buy and place advertising messages on hundreds of streaming audio stations, including CBS Radio, Entercom Communications Corp, and Nassau Broadcasting. Advertisers use TargetSpot to reach millions of engaged streaming audio listeners through national campaigns and/or target listeners by station, location, listening preferences and demographics. Founded in 2007, the company is based in
