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TargetSpot Adds Major Broadcasters, including NextMedia and inTune.fm for In-Stream Advertising Services

Over 50 new stations to join expanding group of broadcasters offering TargetSpot's unique platform to advertisers; TargetSpot's technology allows businesses to create, buy and place advertising on streaming radio stations

New York (January 15, 2008) – Continuing to increase its roster of radio and internet broadcasters looking to tap into the streaming media advertising market, TargetSpot, Inc. today announced partnerships with NextMedia, KFMB Stations, Delmarva Broadcasting Company, South Central Radio Group, Keymarket Communications and inTune.fm. These companies will utilize TargetSpot's unique method of unlocking the monetary value of streaming media.

The six new additions to TargetSpot's booming roster of nation-wide networks and stations include:

  • NextMedia, which owns 42 stations in 12 midsized markets in the Mid-West, the Carolinas, Texas and California;
  • A top new Facebook application, inTune.fm;
  • Delmarva Broadcasting Company, owner of eleven stations in Delaware and Eastern Maryland;
  • South Central Radio Group/Nashville, owner of two stations in Nashville;
  • KFMB, which owns two stations in San Diego;
  • Keymarket, owner of radio stations in western Pennsylvania and eastern Ohio.

TargetSpot has partnered with over 500 stations nationwide. It is already working with CBS Radio and Entercom Communications Corp, two of the top five broadcasters in the nation, as well as several pioneers of internet radio, and a number of web 2.0 music service innovators.

TargetSpot's patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages within streaming media. Using TargetSpot's online ad platform, advertisers can create cost-effective customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to a specific demographic, location (down to the zip code) and/or station.

Campaign costs vary, with advertising revenue being shared between TargetSpot and the participating broadcaster. Advertisers can open a TargetSpot account with as little as $50.

"With its easy-to-use, advertiser-friendly technology, TargetSpot presents a great opportunity to open significant revenue streams for our stations," said Jeff Dinetz, President and COO, NextMedia Operating, Inc. "We look forward to working with TargetSpot to continue to expand our digital offering."

"We are seeing a great demand from both stations and advertisers for TargetSpot. An ever-increasing number of stations across the nation have found that we provide a simple way to monetize their streaming media audience," said TargetSpot CEO Doug Perlson. "Stations have also discovered that our platform meets the key demands of advertisers; cost effectiveness, quick and easy ad creation and purchase technology, while also allowing the hypertargeting of listeners so businesses can laser focus on their clientele."

"Our network base is rapidly growing, which has helped to provide great geographic and demographic diversity for advertisers. Our latest additions include stations in all parts of the country, from NextMedia, a major player in the Midwest and in the Carolinas to Delmarva Broadcasting, the owner of 11 stations in the mid-Atlantic region. We also continue to attract leading innovators, such as social networking provider inTune.fm. These new additions to our line-up show that we continue to expand the depth and breadth of our network."

About TargetSpot
TargetSpot (www.targetspot.com) is the first end to end advertising marketplace specifically designed for streaming audio. TargetSpot's online ad platform allows advertisers to easily create, buy and place advertising messages on hundreds of streaming audio stations, including CBSRadio, Entercom Communications Corp, and Beasley Broadcasting. Advertisers use TargetSpot to reach millions of engaged streaming audio listeners through national campaigns and/or target listeners by station, location, listening preferences and demographics. Founded in 2007, the company is based in New York City.