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Eight Radio Groups and Syndicators Partner with TargetSpot for Internet Radio Advertising Services

Eight new broadcasters, including national shows like Fox News Radio and regional radio powerhouses such as Woodward Radio Group, will utilize  TargetSpot’s unique end-to-end platform for advertisers; Nearly 600 stations nationwide will now use TargetSpot to meet the end-to-end advertising needs of businesses

New York (April 09, 2008) – Expanding its nationwide roster of top radio and internet broadcasters and shows looking to tap into the streaming media advertising market, TargetSpot, Inc. today announced partnerships with Fox News Radio, NRG Media, Peak Broadcasting, Woodward Radio Group, Dick Broadcasting, Steel City Media, Mel Wheeler, Inc. and the Stephanie Miller Show. These companies will utilize TargetSpot’s unique platform of unlocking the monetary value of streaming media.

The eight new additions include nationally syndicated powerhouses and stations in regions throughout the country.

  • Fox News Radio, a syndicated service of the nation’s leading cable news broadcaster. The service appears on many of the nation’s most popular radio shows
  • Peak Broadcasting in Idaho
  • NRG Media in Omaha
  • Woodward  Radio Group in Wisconsin
  • Dick Broadcasting in Raleigh-Durham;
  • Steel City Media in Pittsburgh
  • Mel Wheeler, Inc in Roanoke
  • The Stephanie Miller Show

TargetSpot has partnered with nearly 600 stations nationwide. It is already working with CBS Radio and Entercom Communications Corp, two of the top five broadcasters in the nation, as well as several pioneers of internet radio, and a number of web 2.0 music service innovators. Additionally, beginning this Spring, TargetSpot will also provide access to streaming advertising on AOL Radio streams powered by CBS Radio’s technology.

TargetSpot’s patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages on internet radio services. Using TargetSpot’s online ad platform, advertisers can create cost-effective customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account.  Ads are then targeted to a specific demographic, location (down to the zip code) and/or station.

Campaign costs vary, with advertising revenue being shared between TargetSpot and the participating broadcaster. Advertisers can open a TargetSpot account with as little as $50.

“TargetSpot’s technology provides us with a turnkey solution to work with local advertisers as well as national advertisers. The incremental revenue will help offset the costs associated with streaming and frees up our salespeople to focus on broadcast and web revenue goals," said Kelly Radandt, FM Director of Sales, Woodward Communications.

“Stations in markets across the country continue to choose TargetSpot’s platform for monetizing valuable streaming media inventory. Each of these companies recognizes the need to reach beyond traditional radio advertisers for their streaming products, and TargetSpot is the best way to do so,” said TargetSpot CEO Doug Perlson.

“Our network base continues its rapid expansion, giving advertisers a tremendous geographic and demographic reach.  These new additions to our line-up show that we continue to be committed to building the largest and easiest to use audio advertising network on the web.”

About TargetSpot
TargetSpot (www.targetspot.com) is the first end to end advertising marketplace specifically designed for internet radio. TargetSpot’s online ad platform allows advertisers to easily create, buy and place advertising messages on hundreds of streaming audio stations, including CBSRadio, Entercom Communications Corp, and Nassau Broadcasting. Advertisers use TargetSpot to reach millions of engaged streaming audio listeners through national campaigns and/or target listeners by station, location, listening preferences and demographics. Founded in 2007, the company is based in New York City.