I was tuning in the shine on my brand new monitor
Doing anything my hard drive advised
With every one of those dot-com stations
Playing songs bringing tears to my eyes
—with apologies to Elvis Costello

No, it probably wouldn't have been the same if instead of "Radio, Radio" Declan MacManus's alter ego defiantly sang "Laptop, Laptop." Still, today that's where many people are listening to music. E-Centric recently talked with Doug Perlson, CEO of streaming audio ad marketplace TargetSpot Inc., about opportunities for advertisers in the online radio space.

Local Internet advertising is expected to increase 50% in 2008 to $13.1 billion as small and medium businesses facing a faltering economy turn to less expensive options for reaching consumers, according to a new study.

TargetSpot, an online radio ad network, has signed up for measurement by Arbitron, the radio ratings firm, in partnership with online ratings firm comScore.

Under the terms of the deal, comScore Arbitron Online Radio Ratings will measure listening for TargetSpot's national network of 600 online radio stations, which are owned by various partners, including CBS Radio (now partnered with AOL), as well as Entercom Communications Corp.

How are the different online radio and television transactional providers making dollars for stations? RBR.com poses this and other important questions to Doug Perlson, TargetSpot's CEO.

CBS Corp. announces the formation of the CBS Radio Digital Network, a new division of its CBS Radio group and one of the terrestrial radio industry's first major bids for new-media relevance....

The CBS-AOL partnership will blend parts of CBS Radio's local radio assets with AOL's national radio platform, with CBS' existing partnership with micro-targeting radio ad company TargetSpot pitching in to help advertisers target their creative at the ZIP-code level.

by Doug Williams

The challenge that local small businesses face is how to bring targeted local traffic to their website. Here are seven cost effective ways for a local restaurant or dry cleaner to use to reach local prospects.

by Stefanie Olsen

Streaming radio advertising company TargetSpot has drawn $8.6 million in new investment from Bain Capital Ventures and existing backers Union Square Ventures, CBS, and Milestone Venture Partners, according to the company.

by Katy Bachman, Mediaweek

CBS Radio has unveiled a groundbreaking sales and content partnership with AOL Radio that extends CBS' radio audience to millions of additional listeners. More than 150 of CBS' radio stations will be streamed through a new online player developed by the two companies...

Along with CBS Radio's sales force, advertisers will be able to use TargetSpot, CBS' Web-based platform for buying streaming audio...

by Doug Perlson, TargetSpot CEO

For over half a century, radio has been derided as a collapsing medium, soon to be merely an exhibit in the information museum as it gives way to better, more visual technologies. Radio has continued to prove all its critics wrong. Nowhere is the continued vitality of radio more apparent than online...