Mobile Marketing Watch

Digital audio advertising network TargetSpot confirmed Wednesday that its partnering with AdsWizz, a provider of digital audio technologies.

Not surprisingly, TargetSpot will now enable AdsWizz partners to connect to the TargetSpot advertising network.

Yesterday’s announcement revealed that the new properties joining the network include digital pureplay and streamed AM/FM radio groups at both the major metro and regional level.

The integration of TargetSpot and AdsWizz’s platforms… Read more >

All Access

TARGETSPOT has entered into a partnership with ADSWIZZ, INC., allowing ADSWIZZ partners to seamlessly connect to the TARGETSPOT advertising network. The new properties joining the network include digital pureplay and streamed AM/FM radio groups at both the major metro and regional level, including 1.FM, HALL COMMUNICATIONS and RICH BROADCASTING.

“TARGETSPOT’s research shows the value of targeted advertising to the Digital Audio listener,” said TARGETSPOT CEO EYAL GOLDWERGER.… Read more >

Inside Radio

As broadcasters strive to convert digital dimes into dollars, they can tout new research demonstrating a dramatic improvement in a pair of metrics important to advertisers: ad recall and response.  It also shows the streaming equivalent of “button punchers” are more likely to respond to ads.

Nearly six in ten internet radio listeners (58%) recall having seen or heard a web radio ad in the last 30 days,… Read more >

BrandM Biz

Online radio listeners interact regularly with both media players and Internet radio websites to grab info about content, artists and events and add layers to their listening experiences. The same expectation applies to online advertising.  Listeners like to get more value and they appreciate special offers and branded stations, plus are increasingly comfortable sharing personal information to receive messaging they feel is relevant to them, according to the Attitudes… Read more >

Marketing Charts

Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages, finds TargetSpot in a new report. Not only do these listeners appear generally open to advertising, but some also ascribe value to branded stations and playlists. For example, more than one-quarter believe branded stations improve their perceptions of an advertiser (30%) and are… Read more >