Success Stories
Coca-Cola
Coke’s Objectives: Test the effectiveness of the online radio campaign at increasing branding metrics and learn about user perception of online radio ads.
Results:
- Unaided Brand Awareness: 5% LIFT
- Online Radio Ad Awareness: 101% LIFT
- Message Association: 25% LIFT
- Brand Favorability: 5% LIFT
- Purchase Consideration: 6% LIFT
Toyota Scion
Scion Objectives: Test the effectiveness of the online radio campaign at increasing Brand Awareness and Online Radio Ad Awareness, and measure the propensity of online radio listeners to buy a Scion after being exposed to advertising on the TargetSpot network.
Results:
- Unaided Brand Awareness: 78% LIFT
- Aided Brand Awareness: 11% LIFT
- Online Radio Ad Awareness: 341% LIFT
- Message Association: 77% LIFT
- Brand Favorability: 18% LIFT
- Purchase Consideration: 26% LIFT
Travelocity
Travelocity Objectives: Measure the effectiveness of advertising to online radio listeners and correlate exposure to awareness of Travelocity. Look deeper at the demographics of the online radio audience to see how frequently they travel and for what occasion, ie: business vs. personal.
Results:
- Unaided Brand Awareness: 12% LIFT
- Aided Brand Awareness: 3% LIFT
- Online Radio Ad Awareness: 47% LIFT
- Message Association: 10% LIFT
- Brand Favorability: 21% LIFT
- Purchase Consideration: 13% LIFT
G4
G4 Objectives: Raise awareness of specific programming airing on G4 and assess intent to tune-in to those shows.
Results:
- Unaided Brand Awareness: 3% LIFT
- Online Radio Ad Awareness: 1792% LIFT
- Channel Association: 542% LIFT
- Brand Favorability: 28% LIFT
- Behavior Intent: 24% LIFT
Budget Car Rental
Budget Objectives: Build brand awareness and increase intent to use Budget to book rental cars for future travel.
Results:
- Unaided Brand Awareness: 200% LIFT
- Aided Brand Awareness: 6% LIFT
- Online Radio Ad Awareness: 255% LIFT
- Message Association: 840% LIFT
- Brand Favorability: 25% LIFT
- Purchase Consideration: 18% LIFT
